Global Sales & Marketing Business Analyst

Global Sales & Marketing Business Analyst

Full-Time 49500 - 60500 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Support and enhance business processes using Salesforce in a dynamic sales and marketing environment.
  • Company: Join Wolfspeed, a leader in semiconductor innovation with a collaborative culture.
  • Benefits: Competitive salary, career development opportunities, and exposure to global teams.
  • Other info: Fast-paced environment with opportunities to leverage AI and emerging technologies.
  • Why this job: Make an impact on digital transformation initiatives and grow as a subject matter expert.
  • Qualifications: 5+ years of Salesforce experience and strong analytical skills required.

The predicted salary is between 49500 - 60500 £ per year.

Wolfspeed is seeking a Global Sales & Marketing Business Analyst with strong Salesforce expertise to support and enhance business processes across our Global Sales & Marketing organization. This role focuses on delivering scalable, high-quality solutions that simplify complex semiconductor workflows and drive business growth.

You will partner with cross-functional teams to gather and translate requirements into effective system capabilities, while supporting integrations, testing, and continuous improvement across enterprise applications.

What can Wolfspeed do for you?

  • Offer a high-visibility role supporting enterprise digital transformation initiatives
  • Provide opportunities to grow as a subject matter expert in semiconductor Sales & Marketing business processes
  • Enable career development in a fast-paced, innovative environment
  • Give exposure to global teams and large-scale business systems

What can you do for Wolfspeed?

  • Lead business analysis activities across Salesforce, including requirements gathering, solution design, testing, and support
  • Partner with Sales, Marketing, Finance, and Business Units to deliver scalable solutions
  • Design and optimize key Lead to Cash Business processes such as:
    • Account, Opportunity, and design registration management
    • Channel data and distribution management
    • Sample orders, pricing management, and quotations
    • POS and channel inventory reconciliation
  • Manage all Salesforce data models and business process lifecycles
  • Configure workflows, approvals, and automation to support sales execution and pipeline management
  • Support integrations between Salesforce, ERP, and related enterprise systems
  • Develop reports and dashboards to support decision-making and business visibility
  • Lead testing efforts (UAT, regression, end-to-end) to ensure quality delivery
  • Identify opportunities to improve processes through automation and emerging technologies
  • Identify and support opportunities to leverage AI and internally developed LLM capabilities to enhance Sales & Marketing processes
  • Contribute to use cases such as:
    • Supporting sales teams with AI-assisted insights (e.g., pipeline trends, account summaries)
    • Streamlining documentation, knowledge access, and user support through AI-enabled tools
  • Collaborate with data, analytics, and engineering teams to incorporate AI-driven enhancements into existing workflows and systems
  • Assist in driving adoption of AI-enabled tools by supporting user enablement, training, and feedback loops
  • Ensure AI capabilities are implemented in a way that aligns with business needs, data governance, and usability standards
  • Provide training and ongoing support to business users

Skills and Certifications

  • Bachelor’s degree in Computer Science, Information Systems, Business, or related field
  • 5+ years of hands-on experience with Salesforce in enterprise environments (Sales, Service, Marketing, and Community Clouds along with related capabilities)
  • Strong experience in designing and supporting end-to-end Salesforce processes, including:
    • Lead management, opportunity lifecycle, and pipeline management
    • Sales operations, forecasting, account management, and customer engagement processes
    • Pricing and channel management
  • Proven ability to configure and optimize Salesforce capabilities, including:
    • Workflow rules, approval processes, and automation (Flow, Process Builder or equivalent)
    • Custom objects, fields, page layouts, and security models (roles, profiles, permission sets)
    • Reports and dashboards for operational and executive-level insights
  • Experience working with Salesforce data models and managing data quality, governance, and sales lifecycle business processes
  • Hands-on experience supporting or collaborating on:
    • Integrations using REST/SOAP APIs, web services, and middleware platforms
    • Data migration and transformation using ETL tools (e.g., FiveTran, Informatica, or equivalent)
  • Strong understanding of Salesforce platform best practices, including scalability, security, and performance optimization
  • Experience working in environments with multiple integrated systems (e.g., ERP, analytics platforms, or collaboration tools)
  • Experience working with Snowflake for cloud data warehousing, data modeling, and supporting analytical workloads
  • Experience with Power BI (or similar BI tools) for building dashboards, visualizations, and business reporting to drive insights and decision-making

Technical & Delivery Skills

  • 8+ years of IT experience in business systems, analysis, or solution delivery
  • Proficiency with relational databases and SOQL for data analysis and troubleshooting
  • Experience with integrations, APIs, and enterprise data flows
  • Strong understanding of SDLC methodologies (Agile, Scrum, Waterfall)
  • Proven experience in testing methodologies (unit, SIT, UAT, regression, A/B testing)
  • Strong problem-solving skills with high attention to detail

Global Sales & Marketing Business Analyst employer: Wolfspeed Services UK Limited

Wolfspeed is an exceptional employer, offering a dynamic and innovative work environment in Belfast, NI, where you can thrive as a Global Sales & Marketing Business Analyst. With a strong focus on employee growth, you will have the opportunity to become a subject matter expert in semiconductor processes while collaborating with global teams on transformative projects. The company promotes a culture of continuous improvement and provides access to cutting-edge technologies, ensuring that your contributions are valued and impactful.

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Contact Details:

Wolfspeed Services UK Limited Recruitment Team

We think you need these skills to ace Global Sales & Marketing Business Analyst

Salesforce Expertise
Business Analysis
Requirements Gathering
Solution Design
Testing (UAT, regression, end-to-end)
Data Management
Workflow Configuration