At a Glance
- Tasks: Manage client accounts, create campaigns, and build relationships with journalists.
- Company: Dynamic agency prioritising work-life balance and employee wellbeing.
- Benefits: Flexible hours, 4.5-day work week, enhanced leave, and private healthcare.
- Other info: Collaborative environment with opportunities for growth and fun perks like free ice-cream!
- Why this job: Join a creative team and make an impact in the digital PR space.
- Qualifications: Experience in Digital PR or a strong desire to learn, with excellent copywriting skills.
The predicted salary is between 30000 - 40000 £ per year.
What you’ll do
- Work on multiple client accounts, building strong client relationships and leading on campaign ideation and execution (with senior support) to gain results in line with client KPIs.
- Independently manage your time effectively, prioritising work to meet deadlines and objectives.
- Be an active participant in brainstorms, providing relevant ideas and thoughts throughout sessions.
- Create campaign plans for press releases and turn those into fully fleshed out press releases.
- Monitor social media hashtags for media opportunities and trends and react accordingly.
- Develop your own client media lists using research and database tools, updating regularly in line with market changes.
- Pitch stories and ideas to journalists, building strong journalist relationships.
- Identify trending topics and relevant conversations and turn them into proposed campaign ideas which are relevant to clients.
- Learn best practice use of industry tools such as Google Analytics, SEMrush and Ahrefs.
- Undertake competitor intersects and analysis, feeding back key findings to clients before incorporating results into wider campaign approaches in order to act on these findings.
- Be visible within the wider agency, engaging with other teams through cross-team collaboration, celebrating success and engaging through wider conversation points.
About you
- You’ll either have some previous experience within a Digital PR role or be able to show a demonstrable thirst for building a career in this space.
- You’ll have an understanding of the link between Digital PR and SEO and how the two channels work together in tandem.
- You’ll have strong copywriting skills.
- You’ll be passionate about the quality of your work and boast a fastidious attention to detail.
- You’ll be a keen consumer of all forms of media who stays on top of the trends.
- An understanding of, or a desire to learn about the digital landscape and its impact on the future for PR.
- Experience with media monitoring tools and SEO monitoring tools is a bonus but not essential.
What we’ll offer you
- You’ll work a 4.5 day working week with flexible hours and a hybrid approach to location, with just one day required in the office each week.
Our office shuts every Thursday morning until 1 pm to ensure a healthy work / life balance for our team.
- We increase your annual leave with length of service, up to days of annual leave, with an office shutdown over Christmas, so you never have to use your holiday days, as well as your birthday off for free.
- We offer enhanced maternity and paternity packages, and we’re always happy to discuss part time working to make space for both work and family life.
- Looking after your wellbeing is a priority, so we offer a private healthcare scheme with .
- Thinking about your futures, we pay into an enhanced pension scheme for all pack members.
- We have a dedicated training & development budget, open to anyone on our team, and monthly knowledge shares for regular cross team learning.
- Employee reward and recognition is hugely important to us; we have a monthly employee recognition program and alongside this, all managers have monthly budgets to spend on appreciating their teams and rewarding excellent work.
- We have a collaborative office space in the heart of Leeds which is dog-friendly and just a -minute walk from the train station.
- Further benefits include a bonus scheme, a client referral scheme, employee referral scheme, Cycle to Work scheme, work anniversary meals on us, endless free ice-creams, monthly optional socials which you pick, monthly prizes and much more!
Digital PR Executive in Leeds employer: Wolfenden
As a Digital PR Executive at our agency, you'll thrive in a vibrant and supportive work culture that prioritises your well-being and professional growth. With a flexible 4.5-day working week, enhanced leave benefits, and a commitment to training and development, we ensure you have the resources and environment to excel in your career while maintaining a healthy work-life balance. Located in the heart of Leeds, our collaborative and dog-friendly office fosters creativity and teamwork, making it an excellent place for passionate individuals looking to make a meaningful impact in the digital PR landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Executive in Leeds
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wolfenden. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wolfenden, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Wolfenden inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Executive in Leeds
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wolfenden. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wolfenden.
How to prepare for a job interview at Wolfenden
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
