At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging content for diverse audiences.
- Company: Join Birmingham City Council and make a difference in adult education promotion.
- Benefits: Competitive salary, supportive work environment, and opportunities for professional growth.
- Other info: Be part of a Disability Confident Leader employer committed to inclusivity.
- Why this job: Shape impactful narratives and drive meaningful change in your community.
- Qualifications: Strong writing skills, experience in integrated communications, and creativity.
The predicted salary is between 35412 - 44075 £ per year.
Birmingham City Council – Birmingham Library Marketing & Communications Officer
Permanent – Grade C (Consultation grade, subject to formal evaluation under the Pay Equity Review)
Salary: £35,412 – £44,075
Working hours: 36.5 hours per week
Are you a strategic communications professional who can shape compelling narratives, influence stakeholders, and deliver campaigns that have a measurable impact? Do you thrive on translating complex ideas into clear, engaging communications that drive participation and behaviour change?
Birmingham Adult Education Service (BAES) is seeking an experienced and creative Marketing & Communications Officer to lead the delivery and development of our communications activity.
Responsibilities- Lead the planning and delivery of multi‑channel marketing and communications campaigns
- Develop clear, audience‑focused messaging that supports strategic objectives
- Provide expert advice and challenge to colleagues on effective communication approaches
- Create and develop content across digital platforms, ensuring consistency and quality
- Use insight, data and evaluation to continuously improve performance and reach
- Demonstrate strong writing and storytelling skills, with the ability to shape narratives for a wide range of audiences
- Have proven experience delivering integrated communications across digital and offline channels
- Be confident working with and influencing stakeholders at all levels, including senior leaders
- Show strong planning and organisational skills, with the ability to manage multiple priorities and competing deadlines
- Take an analytical, insight‑led approach to improving engagement and campaign performance
- Bring creativity, curiosity and a drive to innovate
It is an exciting opportunity to play a key role in shaping how adult education is promoted and understood across Birmingham. If you’re ready to bring strategic thinking, creativity and purpose to your communications work, we would love to hear from you.
Sponsorship is not available for this post. Applicants must have the right to work in the UK that does not require employer sponsorship for the duration of the appointment.
Birmingham City Council is an accredited Disability Confident Leader employer and is committed to employing, retaining and developing all of our people. We want to ensure your recruitment journey with us is a positive and equitable one, so please let us know if there are any reasonable adjustments, additional support, accessibility needs or how we can support you throughout your application.
Proof of right to work in the UK will be required for all applicants in accordance with UK Home Office requirements before any employment offer can be confirmed.
Birmingham City Council is committed to safeguarding and promoting the welfare of our citizens and expects all staff and volunteers to share this commitment.
Marketing & Communication Officer in Birmingham employer: WMJobs
Birmingham City Council is an exceptional employer that values creativity and strategic thinking, offering a supportive work culture where your contributions can make a real difference in the community. As a Marketing & Communications Officer, you will enjoy opportunities for professional growth while working in a dynamic environment that prioritises inclusivity and employee well-being. With a commitment to developing talent and fostering innovation, Birmingham City Council provides a meaningful platform for those looking to impact adult education across the city.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communication Officer in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WMJobs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WMJobs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WMJobs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WMJobs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Communication Officer in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WMJobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WMJobs:Show us that you’ve done your homework! In your application, briefly mention what you admire about WMJobs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WMJobs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WMJobs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WMJobs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
