At a Glance
- Tasks: Create engaging digital content across various channels, including TikTok and our website.
- Company: Join the multi-award-winning Digital Communications team at WMCA.
- Benefits: Enjoy 28 days annual leave, healthcare plans, and a generous pension scheme.
- Other info: Dynamic role with opportunities for professional growth and community engagement.
- Why this job: Make a real impact in the West Midlands while showcasing your creativity.
- Qualifications: Experience in social media content creation and strong communication skills.
The predicted salary is between 29250 - 35750 £ per year.
West Midlands Combined Authority (WMCA), Are you a creative storyteller with a talent for creating engaging content across a range of digital channels?
We’re looking for someone to join our multi-award-winning Digital Communications team to help us bring our projects to life and reach new audiences in the West Midlands.
As a Digital Communications Executive, you will be supporting the day-to-day management of a wide range of digital tools and channels, including Tik Tok and our website.
Your role will be to support the delivery of a wide range of innovative and engaging digital communications strategies, that will raise awareness of our work, whilst establishing us as a recognised and trusted brand for the residents of the West Midlands.
You’ll play a key role in delivering a content-first approach for our social media accounts, suggesting innovative - often entertaining or emotive treatments – to communicating the priorities of the West Midlands Combined Authority and the Mayor of the West Midlands.
No two days are the same in this role.
You could be taking photos at events, filming videos showcasing the impact of our work in the real world, making Tik Toks on public transport, engaging with community groups on social media or writing blogs to attract organic search traffic and everything in between.
This is a great opportunity to be part of an innovative, ambitious and creative digital team.
We need someone who has strong attention to detail, enjoys working collaboratively and is a creative thinker with a passion for the region.
- What You Will Be Doing
- Produce and distribute a wide range of engaging digital content including video, photography, articles, social media posts, infographics etc.
- Ensure content is re-purposed and adapted effectively to the style and audience of each digital channel.
- Support with the development and implementation of digital communication strategies
- Work closely with the Media and PR teams to ensure that stories are communicated through relevant digital channels.
- Provide digital advice and creative ideas to the organisation.
- Regularly review the performance of our digital content and channels by interpreting and reporting on statistics.
- Ensure compliance with WCAG 2.2 accessibility legislation on our websites and digital content, as well as GDPR in the management and collection of customer data
- What’s Essential
- Proven track record of creating a wide range of social media content in different formats
- Experience of managing websites, blogs and social media channels
- Able to spot an interesting story and bring it to life in an engaging way digitally
- Able to repurpose content to suit the style and audience of each relevant channel, including the website and social media channels
- A champion for best practice on all digital channels and able to create excellent content that will help us achieve our goals of being the most engaged authority on social media
- Excellent organisational skills
- Good communications skills
- Attention to detail and proof-reading skills
- Able to analyse and evaluate information
- Able to apply technical expertise
Location.
The location for this role is 16 Summer Lane with at least 2 days a week spent in the office.
Salary And Benefits.
We advertise salary ranges, with new appointments typically starting at the lowest salary point.
In exceptional cases, the salary point may be adjusted to secure the best candidate.
This approach allows for potential year-on-year salary increases, offering progression and appropriate rewards to employees.
Requests for salaries above the maximum advertised range will not be considered.
We offer a comprehensive benefits package that includes
- Local Government Pension Scheme (one of the most generous pension schemes in the UK).
- Shared Cost Additional Voluntary Contribution scheme where you can build an additional pot of money alongside your pension with contributions exempt from Income Tax and National Insurance contributions (NICs).
- 28 days paid annual leave (with an option to purchase more) + Statutory days.
- EV car benefit scheme
- Healthcare plans.
- Discounted gym membership, will writing, and mortgage advice.
- An option to buy a bicycle, including e-bikes and adapted pedal cycles, at a discounted rate.
- 3 days of paid leave each year to volunteer.
- Interest-free financing through Smart Tech to buy the latest technology
- Discounted shopping with over 2,000 big-name retailers, and more. You can now also obtain a Costco membership through the WMCA.
- Boundless unlocks unlimited entry to top-rated UK attractions and loads of extra benefits and discounts.
- Eye Care Scheme, offering a free eye test and a financial contribution towards your glasses
For more information, please visit the benefits page on our career site.
Why join WMCA?
WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region.
We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.
We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most.
What you do, really matters.
Your expertise will help make a big difference, improving people's lives, every day.
Our Values and Behaviours.
- Fostering an environment where people feel valued, included, supported,
- #J-18808-Ljbffr
Digital Communications Executive in Birmingham employer: WMJobs
West Midlands Combined Authority (WMCA) is an exceptional employer that champions a collaborative and inclusive work culture, offering employees the chance to make a tangible impact in the public sector. With a strong focus on professional development and growth opportunities, WMCA supports its staff in navigating the complexities of local governance while fostering a dynamic environment that values innovation and adaptability. Located in the heart of the West Midlands, employees benefit from a vibrant community and access to a range of resources aimed at enhancing their career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Communications Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WMJobs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WMJobs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WMJobs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WMJobs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Communications Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WMJobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WMJobs:Show us that you’ve done your homework! In your application, briefly mention what you admire about WMJobs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WMJobs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WMJobs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WMJobs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
