Visual Content Producer (Video and Photo)

Salary Band: Professional 3A

Publish date: 5 June 2026

Closing date: Friday 19 June 2026 at 11:59pm

Salary: £35,412 - £37,280

Hours: 37 hrs per week

Overview

West Midlands Fire Service (WMFS) is the second largest fire and rescue service in England, serving an area of 902km square and a population of more than 2.9 million people. ‘Our Strategy’ drives the people, professionalism and pride with which we serve our communities, to help make them safer, stronger and healthier. We have an exciting opportunity to join our Corporate Communications team as a Visual Content Producer, responsible for using video and photography to capture, shape, and deliver compelling visual content to showcase the work, impact, and values of West Midlands Fire Service. The postholder will play a key role in telling authentic, engaging stories - from operational response to community safety. You will shoot, edit and produce engaging content celebrating our many services and teams. Working with the wider Corporate Communications team, you will seek out good news stories, promoting our innovative ways of responding to incidents and protecting our communities. You will take our audiences ‘behind the scenes’ of how we operate, to enhance and protect our well-established reputation. There will be a requirement to support our graphic designers from time to time, so your design skills will be helpful.

Responsibilities

• Capture, produce, and deliver high-quality video and photography across events, on social media, and for internal communications, at our multiple sites
• Lead end‑to‑end videography, shaping the look, feel, and quality of WMFS video content
• Identify and develop compelling stories that showcase operational response, protection and prevention services, innovation and community impact
• Collaborate with the Corporate Communications team to create engaging content for internal and external communication channels
• Translate complex operational activity into clear, accessible visual narratives
• Support graphic design delivery and ensure all content aligns with brand guidelines and visual identity, as well as accessibility requirements
• Manage a varied workload across planned and reactive projects, while contributing new ideas and continuously improving creative output and skills

Experience and Skills

Essential Qualifications

• In depth knowledge of Adobe Creative Cloud software (primarily Premiere Pro, Audition, Photoshop and Lightroom)
• Confident shooting with professional camera equipment
• Edit video and audio to a high standard, demonstrated in a strong showreel/portfolio
• Comfortable producing content for social media platforms such as Facebook, Instagram and YouTube
• Proactive when working independently, but also comfortable working as part of a larger team
• Confident conducting client meetings, effectively communicating ideas, and managing project expectations for staff at all levels across the service
• Hold a full UK driver’s licence and have access to a car.

Desirable Qualifications

• Understanding of design fundamentals, with an eye for typography, colour theory and layout design
• Mini-drone operation (GVC qualification not essential)
• Motion design (After Effects) and 3D animation experience
• Professional body (GTC, CSD, CIM, RTS, etc.)
• Knowledge of Trello workflow management system.

Benefits

• Friendly working environment and benefits including flexible and agile working arrangements
• On-site free gym facilities
• Free parking
• Access to an in-house occupational health facility - including occupational health and fitness advisors, sports therapists, physiotherapists, cognitive behavioural therapy practitioners and counsellors
• Enhanced family leave benefits including 52 weeks full paid maternity and adoption leave
• 24/7 Employee Assistance Programme
• Wellbeing programmes
• ‘BlueLight’ discounts across many retailers through partner schemes
• Sports and Welfare scheme (for a small fee) – with access to discounted products and services

Diversity and Inclusion

We welcome applications from all eligible candidates. However, as women and Black and minority ethnic employees are currently under-represented in our service, we particularly encourage applications from these groups. WMFS is committed to safeguarding and promoting the welfare of children, young people and adults. We expect the same of every staff member. Successful candidates will be subject to necessary pre‑employment checks, including – where applicable – relevant level Disclosure and Barring Service (DBS) check, qualifications, medical clearance, identity and right to work. All applicants will be required to provide two suitable references.