At a Glance
- Tasks: Create stunning video and photo content to showcase the impact of West Midlands Fire Service.
- Company: Join the second largest fire and rescue service in England, dedicated to community safety.
- Benefits: Enjoy flexible working, free gym access, and enhanced family leave benefits.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Tell authentic stories and make a real difference in your community through visual media.
- Qualifications: Proficient in Adobe Creative Cloud and experienced in videography and photography.
The predicted salary is between 35412 - 37280 £ per year.
Salary Band: Professional 3A
Publish date: 5 June 2026
Closing date: Friday 19 June 2026 at 11:59pm
Salary: £35,412 - £37,280
Hours: 37 hrs per week
Overview
West Midlands Fire Service (WMFS) is the second largest fire and rescue service in England, serving an area of 902km square and a population of more than 2.9 million people. ‘Our Strategy’ drives the people, professionalism and pride with which we serve our communities, to help make them safer, stronger and healthier. We have an exciting opportunity to join our Corporate Communications team as a Visual Content Producer, responsible for using video and photography to capture, shape, and deliver compelling visual content to showcase the work, impact, and values of West Midlands Fire Service. The postholder will play a key role in telling authentic, engaging stories - from operational response to community safety. You will shoot, edit and produce engaging content celebrating our many services and teams. Working with the wider Corporate Communications team, you will seek out good news stories, promoting our innovative ways of responding to incidents and protecting our communities. You will take our audiences 'behind the scenes' of how we operate, to enhance and protect our well-established reputation. There will be a requirement to support our graphic designers from time to time, so your design skills will be helpful.
Responsibilities
- Capture, produce, and deliver high-quality video and photography across events, on social media, and for internal communications, at our multiple sites.
- Lead end-to-end videography, shaping the look, feel, and quality of WMFS video content.
- Identify and develop compelling stories that showcase operational response, protection and prevention services, innovation and community impact.
- Collaborate with the Corporate Communications team to create engaging content for internal and external communication channels.
- Translate complex operational activity into clear, accessible visual narratives.
- Support graphic design delivery and ensure all content aligns with brand guidelines and visual identity, as well as accessibility requirements.
- Manage a varied workload across planned and reactive projects, while contributing new ideas and continuously improving creative output and skills.
Experience and skills
- Essential in depth knowledge of Adobe Creative Cloud software (primarily Premiere Pro, Audition, Photoshop and Lightroom).
- Confident shooting with professional camera equipment.
- Edit video and audio to a high standard, demonstrated in a strong showreel/portfolio.
- Comfortable producing content for social media platforms such as Facebook, Instagram and YouTube.
- Proactive when working independently, but also comfortable working as part of a larger team.
- Confident conducting client meetings, effectively communicating ideas, and managing project expectations for staff at all levels across the service.
- Hold a full UK driver’s licence and have access to a car.
Desirable
- Understanding of design fundamentals, with an eye for typography, colour theory and layout design.
- Mini-drone operation (GVC qualification not essential).
- Motion design (After Effects) and 3D animation experience.
- Professional body (GTC, CSD, CIM, RTS, etc.).
- Knowledge of Trello workflow management system.
Benefits
- We offer a friendly working environment and benefits including flexible and agile working arrangements.
- On-site free gym facilities.
- Free parking.
- Access to an in-house occupational health facility - including occupational health and fitness advisors, sports therapists, physiotherapists, cognitive behavioural therapy practitioners and counsellors.
- Enhanced family leave benefits including 52 weeks full paid maternity and adoption leave.
In addition, employees have access to:
- 24/7 Employee Assistance Programme.
- Wellbeing programmes.
- ‘Blue Light’ discounts across many retailers through partner schemes.
- Sports and Welfare scheme (for a small fee) – with access to discounted products and services.
Diversity
We welcome applications from all eligible candidates. However, as women and Black and minority ethnic employees are currently under-represented in our service, we particularly encourage applications from these groups. WMFS is committed to safeguarding and promoting the welfare of children, young people and adults. We expect the same of every staff member.
Successful candidates will be subject to necessary pre-employment checks, including - where applicable - relevant level Disclosure and Barring Service (DBS) check, qualifications, medical clearance, identity and right to work. All applicants will be required to provide two suitable references.
How to apply
To apply, please complete the application questions outlining your skills and experiences in line with the job description.
Questions
If you have any questions about the role, or would like an informal discussion, please contact Nitin Sharma by email at nitin.sharma@wmfs.net.
Visual Content Producer (Video and Photo) in Birmingham employer: WMFS
West Midlands Fire Service is an exceptional employer, offering a supportive and inclusive work environment that prioritises employee wellbeing and professional growth. With flexible working arrangements, access to free gym facilities, and comprehensive health services, employees are empowered to thrive both personally and professionally. The opportunity to create impactful visual content that showcases the vital work of the service makes this role not only rewarding but also integral to the community's safety and resilience.
StudySmarter Expert Advice🤫
We think this is how you could land Visual Content Producer (Video and Photo) in Birmingham
✨Tip Number 1
Get your portfolio sorted! Make sure it showcases your best video and photography work. We want to see your creativity and storytelling skills shine through, so pick pieces that really highlight your ability to capture engaging content.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, and connect with others on social media. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings!
✨Tip Number 3
Prepare for interviews by practising your pitch. Be ready to discuss your experience with Adobe Creative Cloud and your approach to creating compelling visual narratives. We want to hear how you can contribute to the team and make an impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on this opportunity to join our awesome team!
We think you need these skills to ace Visual Content Producer (Video and Photo) in Birmingham
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience with Adobe Creative Cloud and any relevant video or photography projects. We want to see your creativity shine through, so don’t hold back on showcasing your best work in your portfolio!
Tailor Your Application:Read the job description carefully and align your skills and experiences with what we’re looking for. Use similar language to what’s in the job ad to show us you understand the role and how you fit into our team.
Be Authentic:We love genuine stories! When answering application questions, share real examples of your past work and how it relates to the role. This helps us get a feel for who you are and how you can contribute to our mission.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WMFS
✨Showcase Your Portfolio
Make sure to bring a strong showreel or portfolio that highlights your best video and photography work. Tailor it to include projects that align with the values and mission of West Midlands Fire Service, showcasing your ability to tell engaging stories through visual content.
✨Know Your Tools
Brush up on your knowledge of Adobe Creative Cloud, especially Premiere Pro and Photoshop. Be prepared to discuss specific techniques you use in your editing process and how they enhance the storytelling aspect of your work.
✨Understand Their Audience
Research West Midlands Fire Service and their community impact. Think about how you can translate complex operational activities into clear, accessible visual narratives that resonate with their audience. This will show that you’re not just a creative but also someone who understands the importance of effective communication.
✨Be Ready to Collaborate
Since this role involves working closely with the Corporate Communications team, be prepared to discuss your experience in collaborative projects. Share examples of how you’ve effectively communicated ideas and managed expectations in past roles, highlighting your teamwork skills.
