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- Tasks: Lead exciting marketing campaigns for major events and festivals, boosting brand awareness and ticket sales.
- Company: Join WME, a leader in arts and entertainment, creating unforgettable live experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a creative team that shapes cultural moments and connects communities.
- Qualifications: Experience in event marketing and a passion for consumer-first strategies.
- Other info: Fast-paced role with occasional travel and weekend events, perfect for those who thrive on excitement.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Consumer Marketing Manager – Events/Festivals role at WME | William Morris Endeavor
Overview
Arts & Entertainment division delivers world-class live experiences that celebrate culture, creativity, and community across the globe. From music and culinary festivals to immersive exhibitions and iconic seasonal events, our team produces and curates exceptional moments that connect audiences with the best in entertainment and the arts.
Responsibilities
- Work alongside the senior consumer marketing manager and marketing director to deliver the events’ marketing and PR strategies to achieve maximum exposure whilst increasing brand awareness, ticket sales, and positive advocacy for Hyde Park Winter Wonderland
- Support the wider marketing department with new launches and ad hoc projects
- Work alongside the senior marketing manager and the digital team to ensure the paid digital campaign is aligned with the wider marketing campaign and monitor performance throughout to maximise ticket sales
- Support the senior marketing manager in managing event marketing budgets, finding efficiencies and greater ROI where possible
- Support strategic development and day-to-day delivery of PR and influencer campaigns alongside the external PR agency, ensuring maximum coverage
- Management and negotiation of third-party media partnerships
- Manage internal research tools to develop a thorough understanding of the event\’s audience profile
- Work alongside the senior marketing manager to monitor, optimise and report on all marketing activity, and action adjustments where necessary to ensure optimisation for maximum performance, reach, and ROI
- Work closely with internal and external stakeholders to ensure sponsor and partner marketing requirements are fulfilled and opportunities for reciprocal marketing are maximised
Unusual Challenges or Circumstances
- Some weekend work where you may be required to travel to events
- Regular out-of-hours work during the production and delivery of each event
- Outside of event travel there may be a requirement to travel for meetings as part of the role
Key Results Areas
- Exceed budget in terms of maximising consumer revenues and minimising costs related
- Increase brand awareness and affinity
- Repeat attendance (retention) and increased ticket sales rates
- Number of new partnerships to extend brand reach
Knowledge And Experience
- Demonstrable event marketing experience
- Highly proficient at developing 360 event marketing campaigns
- A proven ability to interpret data and report on the effectiveness of a marketing campaign
- Knowledge and experience of successful end-to-end event budget management
- Experience managing the development and production of creative assets & content that drive consumers through the purchase funnel effectively
- Strong digital & social marketing experience and understanding
- Strong UK media mix understanding and existing relationships with key London media
Skills And Abilities
- Deep understanding and passion for consumer-first strategy & creative and performance marketing
- Strong numerical understanding, and the ability to interpret sales results/trends
- Open to change and the ability to embrace change with a willingness to learn whilst being a problem solver, innovative, and strategic thinker
- Ability to work and thrive in a fast-paced environment
- Excellent written, verbal, presentation, and interpersonal communication skills with strong writing, proofing, and editorial skills – excellent attention to detail
- Ability to build and maintain effective relationships with a range of key internal and external stakeholders
- Ability to quickly learn and become an expert at using various insight & analytic tools, strong understanding, and ability to recommend new tools to improve our marketing campaigns and activity
- Ability to challenge the status quo backed by empirical evidence
- Working knowledge of MS Office software, including Word, Adobe Photoshop, Excel, Outlook, and PowerPoint
- Ability to self-direct and motivate and work with minimal supervision
- A strong team player that is flexible
- Excellent time management skills with the ability to work calmly under pressure, whilst meeting deadlines
- Strong organisational skills with the ability to multitask and prioritise
Working Conditions
- The work location is Chiswick Park, London
- This is a fixed-term 1 year contract
- Working hours are 9-5 pm
- Occasional weekend work where you may be required to travel to events
- Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role
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Consumer Marketing Manager - Events/Festivals employer: WME | William Morris Endeavor
Contact Detail:
WME | William Morris Endeavor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Manager - Events/Festivals
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past event marketing successes. Include case studies, metrics, and any creative assets you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Understand their brand voice and audience. Bring ideas to the table during your interview about how you could enhance their marketing strategies. This shows initiative and passion!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that dream job together!
We think you need these skills to ace Consumer Marketing Manager - Events/Festivals
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Consumer Marketing Manager role. Highlight your event marketing experience and any relevant campaigns you've worked on. We want to see how your skills align with our needs!
Showcase Your Creativity: Since this role involves developing creative assets, don’t shy away from showcasing your innovative ideas in your application. Share examples of past projects where you’ve successfully driven consumer engagement through creative marketing strategies.
Be Data-Driven: We love numbers! Include any metrics or data that demonstrate the success of your previous marketing campaigns. This will show us your ability to interpret data and optimise marketing efforts effectively.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to keep track of your application and ensures you’re considered for the role as soon as possible!
How to prepare for a job interview at WME | William Morris Endeavor
✨Know Your Events Inside Out
Before the interview, dive deep into the events and festivals that WME is involved with. Familiarise yourself with their past events, marketing strategies, and audience engagement tactics. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing campaigns you've worked on, especially those related to events. Be ready to share metrics and outcomes that demonstrate your ability to drive ticket sales and brand awareness. Use concrete examples to illustrate your skills in managing budgets and optimising marketing performance.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think on your feet. Prepare scenarios where you had to overcome challenges in event marketing or PR. Highlight your innovative solutions and how they led to successful outcomes, showcasing your strategic thinking and adaptability.
✨Engage with Stakeholder Management
Since the role involves working closely with various stakeholders, be prepared to discuss your experience in building and maintaining relationships. Share examples of how you've collaborated with internal teams and external partners to achieve marketing objectives, emphasising your communication skills and teamwork.