Digital Marketing Assistant in Leeds

Digital Marketing Assistant

Salary: £34,000 per annum, plus company benefits

Location: Leeds, LS10 1AB

Contract: Full Time, 6 month Fixed Term contract

Shifts: 37.5 hours per week, Monday - Friday, 9am until 5:30pm with 1 hours unpaid break

Work model: Hybrid

Williams Lea seeks a Digital Marketing Assistant to join our team!

Williams Lea is the leading global provider of skilled, technology-enabled, business-critical support services, with long-term trusted relationships with blue-chip clients across investment banks, law firms and professional services firms. Williams Lea employees, nearly 7000 people worldwide, who provide efficient business services at client sites in often complex and highly regulated environments, from centralised Williams Lea onshore facilities, and through best cost company offshore locations.

Purpose of role

As part of the Client Intelligence & Marketing Technology London team, the Marketing Assistant will work closely with lawyers, Marketing, IT, and cross-functional teams to support the Firm's digital marketing, communications, and CRM initiatives. This role assists with website management, digital campaigns, email marketing, data reporting, and CRM administration to enhance the Firm's online presence and client engagement efforts. This role is based at our Leeds ODC on a hybrid basis, with a requirement to travel to the client's London office on occasion throughout the term of the contract.

Key responsibilities

Website & Digital Content

• Promote and update content on Firm websites in alignment with marketing campaigns and brand standards.
• Optimize webpages for user experience (UX) and SEO.
• Assist with testing, troubleshooting, and coordinating technical updates with IT and external vendors.

Digital Campaigns

• Support the development, execution, and analysis of digital marketing campaigns.
• Collaborate with social media and communications teams on paid search (SEM) and social media advertising.
• Assist in expanding online engagement through various digital channels.

Email Marketing (Vuture)

• Create, test, and deploy email campaigns, newsletters, and Firm communications.
• Manage user accounts and system settings within Vuture.
• Integrate email campaigns with InterAction CRM lists and forms.
• Monitor campaign performance and report on key metrics.
• Manage unsubscribe requests and maintain marketing inboxes in compliance with privacy policies

CRM (InterAction)

• Maintain and update contact records, including reviewing daily data change requests.
• Process employee hires and departures in the CRM system.
• Build targeted contact lists using complex searches and manage list imports/exports.
• Maintain Marketing and Working List folders and ensure list integrity for events and mailings.
• Support data hygiene initiatives, including duplicate cleansing and record standardisation.
• Develop business development and engagement reports using CRM and email marketing data.
• Ensure compliance with global data privacy regulations and Firm policies.

Reporting & Analytics

• Analyse campaign, event, and engagement data to support business development efforts.
• Provide reporting insights to improve marketing effectiveness and client outreach.

Personal attributes

• Bachelor's Degree.
• Prior experience in digital marketing, CRM administration, marketing operations, analytics, or communications preferred.
• Experience with InterAction or similar CRM systems required.
• Experience with Vuture required.
• Experience with website CMS platforms (e.g., WordPress, SharePoint) a plus.
• Familiarity with Google Analytics or other reporting tools a plus.
• Strong organizational skills with high attention to detail.
• Ability to manage multiple priorities in a deadline-driven environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Collaborative, proactive, and team-oriented approach.

Rewards and Benefits

We believe in supporting our employees in both their professional and personal lives. As part of our commitment to your well-being, we offer a comprehensive benefits package, including but not limited to:

• 25 days holiday, plus bank holidays(pro-rata for part time roles)
• Salary sacrifice schemes, retail vouchers - including our TechScheme which can be used on a range of gadgets such as Smart TV's, laptops and computers or household appliances.
• Life Assurance
• Private Medical Insurance
• Dental Insurance
• Health Assessments
• Cycle-to-work scheme
• Discounted gym memberships
• Referral Scheme

You will also have the opportunity to work for a global employer who is dedicated to offering each and every employee an enjoyable, challenging and rewarding career with future career development prospects!

Equality and Diversity

The Company values the differences that a diverse workforce brings to the organisation and will not discriminate because of age, disability, gender reassign...