At a Glance
- Tasks: Lead exciting campaigns for Magic: The Gathering across EMEA and engage with passionate gaming communities.
- Company: Join Hasbro and Wizards of the Coast, where imagination fuels innovation.
- Benefits: Enjoy health perks, time off, and exclusive learning opportunities.
- Other info: Hybrid working model with a vibrant team atmosphere.
- Why this job: Shape legendary play experiences and connect with fellow gamers.
- Qualifications: Degree or experience in marketing, plus a love for gaming culture.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Brand Manager, Magic: The Gathering - EMEA
Reporting to: EMEA Senior Brand Manager
Based in: Stockley Park, Uxbridge, West London with Hybrid working x 3 days Tuesday to Thursday in the office required
Stockley Park is well connected via train and bus, and with ample parking, but please check your commute before applying.
Travel: up to 5% per year
Role Overview
Wizards of the Coast, creator of Magic: The Gathering TCG and digital games, and publisher of Dungeons & Dragons, is looking for an EMEA Brand Manager to help shape and land the campaigns that bring every Magic set to life across the region. You will bring experience marketing high-profile, multiplatform games, alongside brand or product marketing built in a customer-focused entertainment or software business.
A Brand Manager for Magic: The Gathering delivers the strategy and execution of regional set release campaigns across EMEA, owning delivery quality end-to-end, holding campaigns true to the agreed strategy, and driving brand performance against KPIs and budget. You will work closely with commercial stakeholders, agencies, and functional leads to bring go-to-market plans to life.
Working with functional leads and agencies across EMEA, you will brief, manage, execute, and report on Magic IP campaigns from first idea to final read-out - the brand guardian for Magic: The Gathering in the region.
WHAT THIS ROLE OWNS
Magic Brand & Go-to-Market Strategy
- Define and lead EMEA campaign execution priorities aligned with global brand direction.
- Translate global strategies into regionally relevant marketing plans and activations.
- Own the development of integrated go-to-market campaigns across key markets.
- Ensure consistency of brand messaging while adapting to local audience and cultural nuances.
Campaign Execution & Performance
- Lead end-to-end campaign delivery across multiple channels including digital, retail, events, and creator activity.
- Manage timelines, deliverables, and cross-functional alignment to ensure campaigns land effectively.
- Track and optimise performance against defined KPIs including reach, engagement, and conversion.
- Identify opportunities to improve campaign effectiveness and execution excellence.
Community & Player Engagement
- Embed community thinking into all brand activity, ensuring campaigns resonate with core and new players.
- Support initiatives that strengthen player participation, retention, and long-term engagement.
- Partner with community and play teams to ensure alignment between campaign activity and player experience.
- Contribute to the development of scalable engagement programmes that support ecosystem growth.
Cross-Functional Collaboration
- Partner closely with sales, retail, digital, community, and creative teams to get campaigns into market.
- Align regional execution with global stakeholders and priorities.
- Act as a central point of coordination across multiple workstreams.
Insights & Performance Tracking
- Track campaign KPIs including awareness, engagement, conversion, and player growth.
- Translate performance data into clear insights and recommendations.
- Leverage audience and community insights to inform future campaign planning.
- Identify emerging trends across markets and player segments.
WHAT’S NEEDED TO BE SUCCESSFUL
You will thrive here if you take real ownership, work well across teams, and enjoy running a campaign end to end.
- Degree educated, or equivalent practical experience; business or marketing preferred.
- Experience in physical or digital product marketing, ideally within games, entertainment, or services.
- Genuine enthusiasm for geek and gaming culture; knowing your way around Magic: The Gathering is a real plus.
Ownership & Execution
- Takes accountability for campaigns from planning through to reporting.
- Delivers high-quality work with strong attention to detail.
- Identifies risks early and proactively drives solutions.
Campaign Improvement & Player Impact
- Improves campaigns, processes, and ways of working.
- Brings ideas that strengthen brand impact and player engagement.
- Applies curiosity and a test-and-learn mindset.
Collaboration & Communication
- Builds strong cross-functional relationships.
- Communicates clearly and keeps stakeholders aligned.
- Influences through insight, collaboration, and credibility.
Brand Leadership
- Champions the brand and player experience.
- Contributes to a positive, solution-focused team culture.
Wizards
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Brand Manager - Magic: The Gathering EMEA in Uxbridge employer: Wizards of the Coast
At Wizards of the Coast, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Brand Manager for Magic: The Gathering in Stockley Park, you'll enjoy hybrid working arrangements, comprehensive health and wellness benefits, and opportunities for professional growth within a passionate team dedicated to reimagining iconic brands. Join us to shape legendary experiences that resonate with players across EMEA while being part of a community that values imagination and connection.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Magic: The Gathering EMEA in Uxbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wizards of the Coast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wizards of the Coast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wizards of the Coast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wizards of the Coast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Magic: The Gathering EMEA in Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wizards of the Coast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wizards of the Coast:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wizards of the Coast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wizards of the Coast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wizards of the Coast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wizards of the Coast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
