At a Glance
- Tasks: Lead trade marketing strategies for iconic gaming brands across Europe.
- Company: Join Wizards of the Coast, a creative powerhouse under Hasbro.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Work onsite at our vibrant headquarters in Stockley Park.
- Why this job: Make an impact in the gaming industry while collaborating with passionate teams.
- Qualifications: 5+ years in campaign marketing, preferably in gaming or consumer products.
The predicted salary is between 36000 - 60000 £ per year.
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time‑honoured brands, including its best‑known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS. Wizards’ diverse studio network includes first‑party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co‑venture and license partners. Headquartered in Renton, Washington, Wizards fosters world‑class talent to create unforgettable play experiences on all platforms.
As the Marketing Manager, Trade Marketing you will be responsible for developing and executing best‑in‑class Trade Marketing channel go‑to‑market plans that drive strong omnichannel visibility, consumer engagement, and commercial performance for Wizards of the Coast brands across European retail and e‑tail environments. This role partners closely with Sales, Brand, Finance, and external agencies to translate brand and release strategies into market‑leading retail activations across distribution, wholesale, and direct to retail channels. The position plays a critical role in supporting channel revenue and profitability objectives through impactful, insight‑driven execution.
What You'll Do
- Oversee end‑to‑end trade marketing across distribution, wholesale, and direct retail channels in key European markets.
- Deliver integrated retail activations in physical stores, e‑commerce, and consumer events to ensure consistent brand presence.
- Develop annual plans aligned with product launches, working closely with EMEA Brand and Global Trade Marketing teams.
- Collaborate with Sales teams to ensure trade marketing supports commercial objectives and go‑to‑market strategies.
- Act as the principal contact within distribution, wholesale, and direct‑to‑retail channels, engaging internal stakeholders including EMEA Sales, Marketing, Finance, and Global Trade Marketing.
- Monitor KPIs and analyse outcomes to optimise campaigns.
- Lead the development and delivery of retail marketing materials, coordinating with external agencies.
- Ensure all assets adhere to creative standards, deadlines, and brand guidelines.
What You'll Bring
- BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework.
- 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
- Experience working with agencies and managing a budget.
- Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
- Strong project management abilities; capable of prioritising and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
- Well developed verbal, written and presentation skills and proficiency with Microsoft Office applications.
- An ability to use data to measure the efficiency of campaigns.
- Has a passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons & Dragons) is a strong plus.
- Ability to work onsite at our headquarters in Stockley Park.
Hasbro is an Equal Opportunities Employer. The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
Marketing Manager, Trade Marketing in London employer: Wizards of the Coast
Wizards of the Coast, a division of Hasbro, is an exceptional employer that champions creativity and community within the gaming industry. Located in Stockley Park, the company offers a vibrant work culture that encourages collaboration and innovation, alongside opportunities for professional growth and development. Employees benefit from a diverse environment, competitive compensation, and the chance to work on iconic brands like Magic: The Gathering and Dungeons & Dragons, making it a truly rewarding place to build a career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Trade Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wizards of the Coast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wizards of the Coast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wizards of the Coast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wizards of the Coast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Trade Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wizards of the Coast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wizards of the Coast:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wizards of the Coast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wizards of the Coast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wizards of the Coast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wizards of the Coast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
