At a Glance
- Tasks: Lead exciting campaigns for Magic: The Gathering across EMEA and collaborate with diverse teams.
- Company: Join Wizards of the Coast, a creative hub for gaming enthusiasts.
- Benefits: Enjoy hybrid work, travel opportunities, and a vibrant workplace culture.
- Other info: Dynamic role with opportunities for creativity and growth in the gaming industry.
- Why this job: Shape the future of a beloved game and connect with fans across multiple regions.
- Qualifications: Experience in brand management and a passion for gaming.
The predicted salary is between 63000 - 77000 £ per year.
Wizards of the Coast, based in the UK, is seeking an EMEA Brand Manager for
Magic: The Gathering.
You will shape campaigns, own end-to-end regional launches, and partner with cross-functional teams to bring MTG sets to life across Europe, the Middle East and Africa.
You will thrive on translating global strategy into local market activity while maintaining brand integrity and delivering strong KPI performance.
Hybrid work in London with travel.
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EMEA Brand Lead for Magic: The Gathering Campaigns employer: Wizards of the Coast
At Wizards of the Coast, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Brand Manager for Magic: The Gathering in Stockley Park, you'll enjoy hybrid working arrangements, comprehensive health and wellness benefits, and opportunities for professional growth within a passionate team dedicated to reimagining iconic brands. Join us to shape legendary experiences that resonate with players across EMEA while being part of a community that values imagination and connection.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Brand Lead for Magic: The Gathering Campaigns
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wizards of the Coast and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wizards of the Coast are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wizards of the Coast on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wizards of the Coast. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Brand Lead for Magic: The Gathering Campaigns
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wizards of the Coast. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wizards of the Coast:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wizards of the Coast’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wizards of the Coast
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wizards of the Coast will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wizards of the Coast, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
