At a Glance
- Tasks: Manage and grow high-profile YouTube channels, creating engaging content that resonates with audiences.
- Company: Join Hasbro, a leader in play and creativity, fostering a collaborative and innovative culture.
- Benefits: Enjoy flexible working, competitive pay, and opportunities for personal and professional growth.
- Other info: Dynamic role with excellent career advancement opportunities in a fun, creative environment.
- Why this job: Shape the future of iconic brands and connect with millions through the magic of play.
- Qualifications: Experience managing large-scale YouTube channels and a passion for kids' content.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As one of our YouTube Channel Managers, you will be responsible for the operation and growth of several high-profile YouTube channels, representing key priority brands across 40M+ subscribers and 400M+ monthly views. You will lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment.
This position is located within our Hasbro Entertainment division, based at our Capper Street offices in London, UK and follows a hybrid working model, with required in-office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays.
The ideal candidate will have a strategic mindset with a strong analytical foundation, using data and performance insights to drive decisions, shape content direction, and continuously optimise channel growth. This role requires a proven track record of managing large-scale YouTube channels, a genuine passion for kids’ and family content, and the ability to translate audience and performance data into content strategies that resonate.
The YouTube Channel Manager will be expected to continuously monitor the competitive landscape, translating insights into refined content strategies that keep Hasbro’s channels ahead of industry benchmarks.
Key Responsibilities- Content Strategy & Programming: Develop and implement a comprehensive content programming strategy across YouTube channels and multiple territories, closely aligning with both brand and audience needs. Own and manage the content calendar, ensuring a consistent publishing cadence and that high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Content Optimisation & SEO: Oversee the optimisation of titles, descriptions, metadata, tags, and thumbnails to maximise click-through rates, search visibility, and overall channel performance.
- Data, Automation & Performance: Utilise YouTube Analytics, automation tools, and third-party platforms to continuously test content approaches, measure performance, and pivot strategy based on results. Leverage AI tools to support workflow efficiency, content testing, and performance analysis, ensuring data-driven decisions are made quickly and efficiently to drive channel growth.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
- Stakeholder Communication: Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
- Audience & Competitive Insights: Continuously monitor and analyse competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
- Trend & Format Innovation: Proactively spot emerging content trends and platform formats, translating them into new ideas for channel programming. Identify creative ways to repackage and extend existing content to maximise reach and relevance across audiences.
- Insights-Led Content Development: Work closely with production teams to develop original content, providing theme and format recommendations grounded in audience insights, content trends, and channel performance data.
- Proven Track Record: Demonstrated success managing large-scale YouTube channels, with measurable outcomes in channel growth, audience development, and content performance. Strong understanding of YouTube’s platform, algorithms, and best practices.
- Platform & Analytics Proficiency: Deep understanding of all YouTube features, including advanced analytics and third-party measurement platforms (e.g., Tubular Labs). Familiarity with design and editing tools such as Adobe Photoshop and Premiere Pro is an advantage.
- Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple, actionable growth strategies.
- Project & Workflow Management: Strong organisational skills with the ability to manage multiple workstreams simultaneously, balancing content calendar deadlines, cross-functional dependencies, and territory requirements without losing sight of quality or strategic priorities.
- Creative & Trend-Led: Pitches new content formats and ideas, spots trends early, and finds creative ways to repackage and extend existing content to serve different audiences and formats.
- Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross-functional teams.
- Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
- Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
YouTube Channel Manager City of London employer: Wizards of the Coast LLC
At Hasbro and Wizards of the Coast, we foster a vibrant work culture that celebrates creativity and collaboration, making it an exceptional place for YouTube Channel Managers to thrive. Located in the heart of London, our hybrid working model offers flexibility while ensuring team members can engage directly with passionate colleagues in our Capper Street offices. With a strong focus on employee growth through learning and development opportunities, alongside a commitment to community initiatives, we empower our employees to shape legendary play experiences that resonate with audiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Channel Manager City of London
✨Tip Number 1
Get to know the company inside out! Research Hasbro and Wizards of the Coast, their brands, and their YouTube channels. This way, when you get that interview, you can show off your knowledge and passion for their content.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your skills! Create a portfolio or a personal project that highlights your YouTube management experience. Whether it’s a channel you’ve grown or a creative video you’ve produced, having tangible examples can really set you apart.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Hasbro and Wizards of the Coast.
We think you need these skills to ace YouTube Channel Manager City of London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for YouTube and content creation shine through. We want to see that you’re not just looking for a job, but that you genuinely love what you do and are excited about the opportunity to work with iconic brands.
Tailor Your Content Strategy:Make sure to highlight your experience with content strategy in your application. We’re looking for someone who can develop and implement effective strategies, so share specific examples of how you've done this in the past and the results you achieved.
Data-Driven Decisions:We love numbers! In your application, mention how you've used data and analytics to drive decisions in your previous roles. Show us that you can interpret complex data sets and turn them into actionable strategies for channel growth.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it.
How to prepare for a job interview at Wizards of the Coast LLC
✨Know Your YouTube Inside Out
Before the interview, dive deep into the YouTube channels you'll be managing. Familiarise yourself with their content, audience engagement strategies, and performance metrics. This will not only show your passion but also help you discuss specific ideas for growth during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've optimised content based on analytics. Being able to translate complex data into actionable strategies is key for this role, so make sure you highlight your analytical prowess.
✨Be Ready to Collaborate
This role involves working with various teams, so be prepared to talk about your experience in cross-functional collaboration. Share examples of how you've successfully worked with production, marketing, or brand management teams to achieve common goals.
✨Stay Ahead of Trends
Research current trends in kids' and family content on YouTube. Be ready to discuss how you would incorporate these trends into your content strategy. Showing that you can spot and leverage emerging trends will demonstrate your proactive approach and creativity.
