At a Glance
- Tasks: Lead eCommerce marketing strategies and drive growth across key retailers in EMEA.
- Company: Join Hasbro and Wizards of the Coast, where imagination fuels innovation.
- Benefits: Enjoy hybrid working, competitive pay, and opportunities for personal development.
- Other info: Collaborative culture with excellent career growth and community initiatives.
- Why this job: Shape legendary play experiences and make a real impact in the eCommerce space.
- Qualifications: Experience in eCommerce marketing and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As the Senior Customer Marketing Manager, eCommerce – EMEA, you will lead the online customer marketing agenda across key EMEA retailers, shaping how shoppers discover, engage with and buy our brands. This is a high-impact role combining strategy, execution, and commercial influence to drive growth across Pureplay and omnichannel partners.
Responsibilities- Own the EMEA eCommerce marketing plan, turning brand priorities into high-impact activation across key online retailers.
- Lead Amazon activations across the EU, setting KPIs, tracking performance, and optimising activity to deliver growth.
- Drive best-in-class digital shelf execution, improving onsite content, SEO, visibility, and conversion.
- Build strong partnerships with customers, Key Account Managers, and local markets to deliver joint plans and retailer-ready campaigns.
- Use data, shopper insight, and analytics to continuously improve campaigns, content, and return on investment.
- Manage budgets effectively, identifying where to invest for the strongest commercial impact.
- Lead and develop one direct report while influencing cross-functional teams across the region.
- Partner with global and regional stakeholders to embed best practice and raise the standard of eCommerce execution across EMEA.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- Strong experience in eCommerce, customer marketing, or digital commerce within FMCG, consumer products, or a similar fast-paced environment.
- Proven track record of leading retailer marketing activations and delivering measurable commercial results, ideally with Amazon.
- Experience in digital shelf optimisation, onsite content, SEO, and conversion-led activity.
- Able to manage budgets, interpret performance data, and influence stakeholders across markets and functions.
- Strong commercial thinking with the ability to turn insight into action.
- Strategic mindset with a focus on innovation, optimisation, and growth.
- Excellent communication, influencing, and stakeholder management skills.
- Strong project management and prioritisation skills across multiple workstreams.
- Comfortable working independently in a fast-paced, changing environment.
- Highly organised, proactive, and delivery-focused.
- Commercially minded with strong judgement and ownership.
- Collaborative and influential, able to build strong relationships across teams and markets.
- Agile and resilient, comfortable navigating change and ambiguity.
- Curious, solutions-focused, and always looking for better ways to improve performance.
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Friendship is Magic
- Matrix of Leadership
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
Benefits and Programs- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
Senior Customer Marketing Manager - eCommerce Greater London employer: Wizards of the Coast LLC
At Hasbro and Wizards of the Coast, we pride ourselves on fostering a vibrant work culture that champions creativity and collaboration. As a Senior Customer Marketing Manager in our Stockley Park office, you'll enjoy a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development. Join us to be part of a team that not only values your contributions but also encourages you to innovate and make a lasting impact in the world of play.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager - eCommerce Greater London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies, especially in eCommerce. This will help you tailor your answers and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Customer Marketing Manager. Highlight your successes in eCommerce and how you can drive growth for their brands.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the magic of play with us.
We think you need these skills to ace Senior Customer Marketing Manager - eCommerce Greater London
Some tips for your application 🫡
Show Your Passion for Play:When writing your application, let your enthusiasm for play and creativity shine through. We want to see how you can bring imagination and drive to the role, so don’t hold back on sharing your ideas and experiences that reflect this.
Tailor Your Experience:Make sure to highlight your relevant experience in eCommerce and customer marketing. We’re looking for specific examples of how you've driven growth and executed successful campaigns, especially with retailers like Amazon. Tailoring your application to our needs will make you stand out!
Be Data-Driven:We love numbers! Use data and analytics to back up your achievements in previous roles. Show us how you’ve used insights to improve campaigns and drive results. This will demonstrate your strategic mindset and commercial thinking.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Hasbro and Wizards of the Coast.
How to prepare for a job interview at Wizards of the Coast LLC
✨Know Your Brands
Before the interview, dive deep into Hasbro and Wizards of the Coast's brands. Understand their history, values, and recent campaigns. This knowledge will help you connect your experience with their mission to create joy through play.
✨Showcase Your eCommerce Expertise
Prepare specific examples of your past eCommerce successes, especially those involving Amazon activations. Be ready to discuss how you've driven growth and optimised digital shelf execution in previous roles.
✨Data-Driven Decision Making
Highlight your ability to use data and shopper insights to inform marketing strategies. Bring examples of how you've improved campaign performance through analytics, and be prepared to discuss the impact of your decisions on ROI.
✨Collaboration is Key
Emphasise your experience in building strong partnerships with cross-functional teams. Share stories that demonstrate your influencing skills and how you've successfully collaborated with stakeholders to achieve common goals.
