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- Tasks: Drive customer acquisition through strategic account-based marketing and targeted campaigns.
- Company: Leading cybersecurity firm in Greater London with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: 7+ years in B2B SaaS marketing and strong analytical skills required.
- Other info: Join a dynamic team and shape the future of cybersecurity solutions.
The predicted salary is between 43200 - 72000 £ per year.
A leading cybersecurity firm in Greater London seeks an experienced ABM & Segment Marketing Manager. This strategic role involves driving customer acquisition through account-based marketing, collaborating with sales teams, and executing targeted marketing campaigns.
The ideal candidate will have over 7 years of experience in B2B SaaS marketing, strong analytical capabilities, and familiarity with platforms like Salesforce. This is a unique opportunity to impact marketing strategy in a rapidly evolving industry and contribute to cybersecurity solutions.
Strategic ABM & Segment Marketing Lead employer: WithSecure
Contact Detail:
WithSecure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic ABM & Segment Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the cybersecurity space and let them know you're on the lookout for opportunities. A personal referral can make all the difference when applying for roles like the Strategic ABM & Segment Marketing Lead.
✨Tip Number 2
Showcase your skills! Prepare a portfolio or case studies that highlight your experience in B2B SaaS marketing and account-based marketing strategies. This will help you stand out during interviews and demonstrate your analytical capabilities.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and news in the cybersecurity sector. This knowledge will not only help you in interviews but also show your passion for the field and your commitment to driving customer acquisition.
✨Tip Number 4
Apply through our website! We encourage you to submit your application directly on our platform. It’s a great way to ensure your CV gets seen by the right people and shows your enthusiasm for joining our team.
We think you need these skills to ace Strategic ABM & Segment Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Strategic ABM & Segment Marketing Lead role. Highlight your B2B SaaS marketing experience and any relevant achievements in account-based marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your background makes you the perfect fit for this role. Be sure to mention your familiarity with platforms like Salesforce.
Showcase Analytical Skills: Since strong analytical capabilities are key for this position, include examples of how you've used data to drive marketing strategies or improve campaign performance. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at WithSecure
✨Know Your ABM Inside Out
Make sure you brush up on account-based marketing strategies and how they apply to the cybersecurity sector. Be ready to discuss specific campaigns you've executed and the results they achieved, as this will show your hands-on experience and strategic thinking.
✨Familiarise Yourself with Salesforce
Since familiarity with platforms like Salesforce is crucial for this role, take some time to review its features and functionalities. If you have any specific examples of how you've used Salesforce to drive marketing success, be prepared to share those during the interview.
✨Collaborate Like a Pro
This role involves working closely with sales teams, so think about how you've successfully collaborated in the past. Prepare examples that highlight your teamwork skills and how you’ve aligned marketing efforts with sales objectives to drive customer acquisition.
✨Show Your Analytical Side
With strong analytical capabilities being a key requirement, come equipped with data-driven insights from your previous roles. Be ready to discuss how you've used analytics to inform your marketing strategies and measure campaign effectiveness, as this will demonstrate your ability to make informed decisions.
