Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive customer acquisition and growth through targeted marketing strategies in the cybersecurity sector.
- Company: Join WithSecure, a leader in innovative cybersecurity solutions.
- Benefits: Competitive salary, flexible work options, and a focus on employee well-being.
- Why this job: Make a real impact in transforming cybersecurity while collaborating with diverse teams.
- Qualifications: 7+ years in B2B SaaS marketing, with a focus on account-based strategies.
- Other info: Opportunity to stay ahead of industry trends and enhance your marketing skills.
The predicted salary is between 36000 - 60000 £ per year.
At WithSecureTM, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe's flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it's our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you're ready to make an impact with a company that's transforming cybersecurity, we'd love to hear from you.
The ABM & Segment Marketing Manager is a key strategic marketing role responsible for driving customer acquisition and account growth in segments such as telecommunications (telco), managed service provider (MSP), and global partner segments. This role leads the design and execution of highly targeted account-based marketing (ABM) programs that influence pipeline, accelerate deals, and deepen engagement with high-value accounts.
Key Responsibilities
- Design and implement ABM strategies for telco, MSPs, and global strategic partner accounts, aimed at both acquiring new logos and expanding existing accounts.
- Lead personalized, multi-channel campaign development including email, digital, content, and virtual/physical experiences.
- Align closely with RevOps field sales to identify target accounts, support outbound initiatives and track account engagement.
- Leverage insights from Salesforce, intent platforms and analytics tools to prioritize efforts and personalize outreach.
- Create and maintain dashboards and reports to measure the business impact of ABM efforts.
- Collaborate with content, product marketing, and digital teams to develop messaging and assets aligned to industry and buying stage.
- Stay current on telco and MSP industry dynamics, customer needs and competitive landscape to refine campaigns.
Qualifications
- 7+ years of experience in B2B SaaS marketing with 3+ years in account-based or segment-specific marketing roles.
- Strong record of delivering measurable pipeline and revenue from ABM programs.
- Experience working with strategic sales teams on joint planning and execution.
- Experienced and hands-on in creating marketing content.
- Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud or equivalents.
- Excellent collaboration skills, and fluent English.
- Analytical mindset with ability to act on marketing and sales data.
- Industry experience in telco and MSPs is a plus.
Key Competencies
- Strategic planning & execution: Ability to build long-term marketing plans tied to commercial outcomes.
- Customer & account focus: Understands buyer personas, journeys and how to influence decision-makers.
- Collaborative leadership: Builds strong internal alliances.
- Data-driven optimization: Uses analytics and feedback loops to improve performance continuously.
- Campaign orchestration: Manages multi-channel execution with clarity, consistency and agility.
- Industry acumen: Stays ahead of trends in telco, MSP, cyber security and B2B buying behavior.
- Personalization & messaging: Crafts relevant, compelling narratives tailored to account needs.
ABM & Segment Marketing Manager in London employer: WithSecure
Contact Detail:
WithSecure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ABM & Segment Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that ABM & Segment Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past ABM campaigns and successes. This gives potential employers a taste of what you can bring to the table and sets you apart from the crowd.
✨Tip Number 3
Don’t be shy about reaching out directly! If you see a job at WithSecure that excites you, drop a message to someone in the team. A friendly introduction can go a long way in making you memorable.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and news sources related to telco and MSPs. Being knowledgeable about the latest developments will help you stand out in interviews and discussions.
We think you need these skills to ace ABM & Segment Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the ABM & Segment Marketing Manager role. Highlight your experience in B2B SaaS marketing and any specific achievements in account-based marketing. We want to see how you can drive customer acquisition and growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your skills align with our mission at WithSecure. Be sure to mention your familiarity with tools like Salesforce and your experience in the telco or MSP sectors.
Showcase Your Analytical Skills: Since this role requires an analytical mindset, don’t forget to include examples of how you've used data to drive marketing decisions. We love seeing candidates who can leverage insights to optimise campaigns and improve performance!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at WithSecure
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific strategies you've implemented in the past, especially in the telco and MSP sectors. Highlight how your efforts led to measurable pipeline growth and revenue.
✨Showcase Your Collaboration Skills
Since this role requires close alignment with sales teams, prepare examples of how you've successfully collaborated with others in previous roles. Discuss joint planning sessions and how you’ve influenced decision-makers through teamwork.
✨Be Data-Driven
Familiarise yourself with analytics tools like Salesforce and how you've used data to optimise marketing campaigns. Be prepared to share insights on how you've leveraged data to refine your strategies and improve performance.
✨Stay Current on Industry Trends
Research the latest trends in the telco and MSP industries. Be ready to discuss how these trends impact customer needs and how you can tailor your marketing strategies accordingly. Showing that you're proactive about industry knowledge will impress your interviewers.
