At a Glance
- Tasks: Drive customer acquisition and growth through targeted marketing strategies in cybersecurity.
- Company: Join WithSecure™, a leader in innovative cybersecurity solutions.
- Benefits: Competitive salary, flexible work options, and a focus on employee well-being.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: 7+ years in B2B SaaS marketing with a focus on account-based strategies.
The predicted salary is between 36000 - 60000 £ per year.
At WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe’s flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it’s our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you’re ready to make an impact with a company that’s transforming cybersecurity, we’d love to hear from you.
Position Overview
The ABM & Segment Marketing Manager is a key strategic marketing role responsible for driving customer acquisition and account growth in segments such as telecommunications (telco), managed service provider (MSP), and global partner segments. This role leads the design and execution of highly targeted account-based marketing (ABM) programs that influence pipeline, accelerate deals, and deepen engagement with high-value accounts.
Key Responsibilities
- Design and implement ABM strategies for telco, MSPs, and global strategic partner accounts, aimed at both acquiring new logos and expanding existing accounts.
- Lead personalized, multi-channel campaign development including email, digital, content, and virtual/physical experiences.
- Align closely with RevOps field sales to identify target accounts, support outbound initiatives and track account engagement.
- Leverage insights from Salesforce, intent platforms and analytics tools to prioritize efforts and personalize outreach.
- Create and maintain dashboards and reports to measure the business impact of ABM efforts.
- Collaborate with content, product marketing, and digital teams to develop messaging and assets aligned to industry and buying stage.
- Stay current on telco and MSP industry dynamics, customer needs and competitive landscape to refine campaigns.
Qualifications
- 7+ years of experience in B2B SaaS marketing with 3+ years in account-based or segment-specific marketing roles.
- Strong record of delivering measurable pipeline and revenue from ABM programs.
- Experience working with strategic sales teams on joint planning and execution.
- Experienced and hands-on in creating marketing content.
- Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud or equivalents.
- Excellent collaboration skills, and fluent English.
- Analytical mindset with ability to act on marketing and sales data.
- Industry experience in telco and MSPs is a plus.
Key Competencies
- Strategic planning & execution: Ability to build long-term marketing plans tied to commercial outcomes.
- Customer & account focus: Understands buyer personas, journeys and how to influence decision-makers.
- Collaborative leadership: Builds strong internal alliances.
- Data-driven optimization: Uses analytics and feedback loops to improve performance continuously.
- Campaign orchestration: Manages multi-channel execution with clarity, consistency and agility.
- Industry acumen: Stays ahead of trends in telco, MSP, cyber security and B2B buying behavior.
- Personalization & messaging: Crafts relevant, compelling narratives tailored to account needs.
ABM & Segment Marketing Manager employer: WithSecure
At WithSecure™, we pride ourselves on being an exceptional employer, fostering a diverse and inclusive work culture that prioritises employee well-being and professional growth. Our commitment to innovation in cybersecurity is matched by our dedication to empowering our teams through collaborative projects and continuous learning opportunities, making it an ideal environment for those looking to make a meaningful impact in the industry. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and access to cutting-edge resources, ensuring our employees thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land ABM & Segment Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WithSecure and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WithSecure are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WithSecure on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WithSecure. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ABM & Segment Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WithSecure. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WithSecure:Show us that you’ve done your homework! In your application, briefly mention what you admire about WithSecure’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WithSecure
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WithSecure will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WithSecure, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
