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For Companies At a Glance
- Tasks: Drive customer acquisition and growth through targeted marketing strategies in cybersecurity.
- Company: Join WithSecureâ„¢, a leader in innovative cybersecurity solutions.
- Benefits: Competitive salary, flexible work options, and a focus on employee well-being.
- Why this job: Make a real impact in the fast-paced world of cybersecurity marketing.
- Qualifications: 7+ years in B2B SaaS marketing with a focus on account-based strategies.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
At WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe’s flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it’s our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you’re ready to make an impact with a company that’s transforming cybersecurity, we’d love to hear from you.
Position Overview
The ABM & Segment Marketing Manager is a key strategic marketing role responsible for driving customer acquisition and account growth in segments such as telecommunications (telco), managed service provider (MSP), and global partner segments. This role leads the design and execution of highly targeted account-based marketing (ABM) programs that influence pipeline, accelerate deals, and deepen engagement with high-value accounts.
Key Responsibilities
- Design and implement ABM strategies for telco, MSPs, and global strategic partner accounts, aimed at both acquiring new logos and expanding existing accounts.
- Lead personalized, multi-channel campaign development including email, digital, content, and virtual/physical experiences.
- Align closely with RevOps field sales to identify target accounts, support outbound initiatives and track account engagement.
- Leverage insights from Salesforce, intent platforms and analytics tools to prioritize efforts and personalize outreach.
- Create and maintain dashboards and reports to measure the business impact of ABM efforts.
- Collaborate with content, product marketing, and digital teams to develop messaging and assets aligned to industry and buying stage.
- Stay current on telco and MSP industry dynamics, customer needs and competitive landscape to refine campaigns.
Qualifications
- 7+ years of experience in B2B SaaS marketing with 3+ years in account-based or segment-specific marketing roles.
- Strong record of delivering measurable pipeline and revenue from ABM programs.
- Experience working with strategic sales teams on joint planning and execution.
- Experienced and hands-on in creating marketing content.
- Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud or equivalents.
- Excellent collaboration skills, and fluent English.
- Analytical mindset with ability to act on marketing and sales data.
- Industry experience in telco and MSPs is a plus.
Key Competencies
- Strategic planning & execution: Ability to build long-term marketing plans tied to commercial outcomes.
- Customer & account focus: Understands buyer personas, journeys and how to influence decision-makers.
- Collaborative leadership: Builds strong internal alliances.
- Data-driven optimization: Uses analytics and feedback loops to improve performance continuously.
- Campaign orchestration: Manages multi-channel execution with clarity, consistency and agility.
- Industry acumen: Stays ahead of trends in telco, MSP, cyber security and B2B buying behavior.
- Personalization & messaging: Crafts relevant, compelling narratives tailored to account needs.
ABM & Segment Marketing Manager employer: WithSecure
Contact Detail:
WithSecure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ABM & Segment Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that ABM & Segment Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your past ABM campaigns and successes. This is your chance to shine and demonstrate how you can drive customer acquisition and account growth.
✨Tip Number 3
Prepare for interviews by researching WithSecureâ„¢ and its approach to cybersecurity. Understand their target markets like telco and MSPs, and be ready to discuss how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace ABM & Segment Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the ABM & Segment Marketing Manager role. Highlight your experience in B2B SaaS marketing and any specific achievements in account-based marketing. We want to see how you can drive customer acquisition and growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about cybersecurity and how your skills align with our mission at WithSecure. Be sure to mention your familiarity with tools like Salesforce and your experience in the telco or MSP sectors.
Showcase Your Analytical Skills: Since this role involves leveraging data for decision-making, make sure to include examples of how you've used analytics to drive marketing strategies in the past. We love candidates who can demonstrate a data-driven mindset!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at WithSecure!
How to prepare for a job interview at WithSecure
✨Know Your ABM Inside Out
Make sure you understand account-based marketing (ABM) thoroughly. Be ready to discuss specific strategies you've implemented in the past, especially in the telco and MSP sectors. Highlight how your efforts led to measurable results, as this will show your potential employer that you can drive customer acquisition effectively.
✨Showcase Your Analytical Skills
Since the role requires leveraging insights from tools like Salesforce and analytics platforms, be prepared to talk about how you've used data to inform your marketing decisions. Bring examples of dashboards or reports you've created that demonstrate your ability to track and measure the impact of your campaigns.
✨Demonstrate Collaboration Experience
This position involves working closely with sales and other teams, so share examples of successful collaborations. Discuss how you’ve aligned marketing strategies with sales initiatives and how that synergy has led to successful outcomes. This will highlight your collaborative leadership skills.
✨Stay Current on Industry Trends
Familiarise yourself with the latest trends in the telco and MSP industries, as well as the broader cybersecurity landscape. During the interview, reference recent developments or challenges in these areas and how they might impact marketing strategies. This shows your commitment to staying informed and relevant in your field.
