At a Glance
- Tasks: Lead field marketing initiatives across the UK and EMEA, creating impactful experiences for insurers.
- Company: Pace, an innovative AI operations partner transforming the insurance industry.
- Benefits: Competitive salary, growth opportunities, and a chance to make a real impact.
- Other info: Be part of a talent-dense team focused on personal and professional growth.
- Why this job: Join a dynamic team and shape the future of insurance marketing with cutting-edge strategies.
- Qualifications: 5-7+ years in field marketing with a strong understanding of the insurance landscape.
The predicted salary is between 59400 - 72600 £ per year.
Company Pace is the AI operations partner for the world's leading insurers. We combine the speed of AI agents with expert review by our insurance operations team to automate insurance tasks. Almost $400bn per year is spent on outsourcing in financial services every year. We're here to change that, working side-by-side with some of the largest companies in the world.
We're looking for a Field Marketing Lead in London to build and own Pace's field marketing motion across the UK and EMEA. You'll create pipeline and deepen relationships with the region's leading insurers through conferences, executive programs, intimate gatherings, account-based experiences, and creative field activations.
What this looks like in practice:
- Own the EMEA field strategy: Build the regional plan across conferences, Pace-hosted events, executive dinners, roundtables, VIP experiences, and account-based programs.
- Create and accelerate pipeline: Partner with EMEA Sales on target accounts, invitations, meeting goals, and follow-through. Own sourced and influenced pipeline targets, not just attendance.
- Lead major programs end to end: Own the audience, experience, budget, production, promotion, executive participation, and post-event motion across multiple markets.
- Approach experiences with craft: Treat every touchpoint as part of the Pace brand, creating experiences that feel distinctive and credible to senior insurance leaders.
- Be a strategic partner to Sales: Bring a strong point of view on where to invest, translate regional commercial priorities into programs, and hold cross-functional owners accountable.
- Build the regional field engine: Establish the playbooks, systems, vendor network, reporting, and operating rhythms needed to scale across EMEA.
You're a great fit if you:
- Have 5-7+ years of experience in field marketing, demand generation, experiential marketing, or a related enterprise GTM role.
- Have owned a regional field strategy and can point to programs that created or accelerated meaningful enterprise pipeline.
- Know the UK and EMEA field landscape, including the events, communities, partners, and formats that matter to enterprise insurance buyers.
Bonus:
- Experience marketing or selling to insurance, financial services, or another regulated enterprise industry.
- An existing network among UK or European insurance executives, brokers, industry partners, conference organizers, or relevant communities.
- Experience building a regional field marketing function from the ground up.
- Experience producing creative brand activations alongside traditional enterprise field programs.
Team characteristics
- Integrity: The most important thing is working with good people who want to have a massive impact on the world. Our team genuinely wants to do the best work of their careers and know it’ll take 5-10 years of focus to deliver.
- Ambition: The ambition for this company is not just a good vertical AI business but a $100bn+ outcome across vertical services. We’re looking for people that rise that level of ambition. Often times this means they want to be the best at what they do, become leaders at scale or one day start their own company. Pace will be the best place to learn, deliver impact and advance your path to do something great.
At Pace, we're building a talent-dense team where teammates grow into leaders. This might mean growing into a world-class IC, owning a line of business, or leading teams. Whichever your path, we want to support you to grow at Pace and beyond for the long-term.
Field Marketing Manager in London employer: Withpace
Pace is an exceptional employer that fosters a culture of integrity and ambition, making it an ideal place for professionals looking to make a significant impact in the insurance industry. Based in London, we offer competitive compensation, unlimited PTO, and comprehensive health benefits, alongside unparalleled opportunities for personal and professional growth as you lead the charge in transforming enterprise sales. Join us to not only advance your career but also to be part of a team dedicated to achieving extraordinary outcomes in the world of AI-driven business processes.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Withpace and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Withpace are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Withpace on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Withpace. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Withpace. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Withpace:Show us that you’ve done your homework! In your application, briefly mention what you admire about Withpace’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Withpace
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Withpace will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Withpace, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
