At a Glance
- Tasks: Lead marketing and business development for a global division, driving strategy across multiple regions.
- Company: Withersworldwide has over 100 years of experience advising high-profile clients on legal needs worldwide.
- Benefits: Enjoy hybrid working, flexible hours, and a comprehensive benefits package including private medical insurance and gym memberships.
- Why this job: Join a dynamic team focused on innovation and collaboration, making a real impact in the legal sector.
- Qualifications: Experience in project management, strategic business planning, and professional services is essential.
- Other info: This role offers a chance to work with top-tier clients and develop your career in a supportive environment.
The predicted salary is between 48000 - 84000 £ per year.
Location: London
What are we looking for?
We are looking for an experienced and highly credible senior manager to drive forward the marketing and business development activity for our business division. The role requires having an in-depth understanding of the focus of the division and the wider firm. Based in London, the role will have oversight of strategy across Europe, Asia Pacific and the US, working closely with the divisional management team and the regional teams. We would expect the successful candidate to develop an in-depth understanding of the firm and to provide strategic input on market profile and execution.
What teams does this role support?
The role supports the firm's business division which includes the following teams: corporate, real estate & construction, intellectual property, charities and banking & finance. The business division has a particular focus on advising the firm's key client types (internationally-minded private investors and closely-held corporates, family offices, founders, charities and philanthropists) on the deployment/investment of private capital. The successful candidate will need to develop an understanding of what distinguishes the firm from more typical corporate or private client firms and propose creative solutions for marketing and developing profile.
Areas Of Focus And Responsibilities
- In line with the strategic objective for the global marketing team, a major priority will be working towards improving international and cross-divisional/team integration.
- You will have responsibility for all marketing and business development initiatives relating to your groups.
- You will work closely with specialists in Digital, PR, Internal Communications, Brand and CRM to deliver support to the groups.
- This role is holistic and as such we are looking for someone who has the breadth of experience, from digital marketing through to sales and business development.
- You will lead regular business development meetings with the teams and have frequent interaction with the divisional leadership.
- You will co-ordinate activities with our other two divisions (Dispute Resolution and Private Client & Tax).
- You will identify ways to cross sell and spot opportunities for the divisional teams.
- You will support a variety of cross practice initiatives including leading in relation to some of the firm’s Special Interest Groups (SIGs).
- You will manage, execute or review legal directory submissions for selected practices in the region.
- You will have overall responsibility for coordinating the budgets for the division.
- You will propose and oversee the execution of a creative strategy for profile and industry focus.
- You will manage the relationships with external agencies where applicable, in the areas of PR and strategic research.
This list of duties and responsibilities is not exhaustive. It is intended to describe the general content of, and requirements for the performance of this job, and as such, the role may also include the undertaking of additional tasks as required.
Technical Skills And Experience
- Project management experience
- Pitching and partner coaching experience
- Business planning experience at a strategic level
- Solid experience within a professional services environment
- Line management experience and keen to help others develop their careers
- Professional (CIM) qualification an advantage
- Experience of conceiving and executing marketing campaigns and creative thinking
- Comfortable monitoring market trends and proposing plans to capitalise on them
- Strong attention to detail
Interpersonal Skills
- Committed, personable and passionate about what you do.
- Be a positive influence in the marketing and business development team.
- Taking a collaborative approach putting the team over individual needs at all times.
- Demonstrate commercial credibility and gravitas.
- Creativity combined with the ability to deliver.
- Excellent written & verbal communication.
The Essentials
- 9.30am to 5.30pm but flexibility is a must
- Hybrid working policy – minimum of 2 days per week in the office
- 12 week probation period
- 12 week notice period
- Flexible benefit package including pension, private medical insurance, denplan, season ticket loan, subsidised gym memberships, lifestyle discount scheme, the ability to buy and sell holidays, flu jabs, doctors consultation service, cycle to work scheme, on site café plus more
About Withersworldwide
Withersworldwide has been acting for successful individuals, families and institutions for over 100 years on their personal and business interests. We advise clients on the full range of their business, personal and philanthropic legal needs, both at home and abroad.
Equal Opportunities Employment Statement
It is the policy of Withersworldwide to provide equal opportunities for all employees in relation to recruitment, training and promotion.
Senior Marketing & BD Manager employer: Withers tech
Contact Detail:
Withers tech Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & BD Manager
✨Tip Number 1
Familiarise yourself with Withersworldwide's key client types and sectors. Understanding their focus on international private investors and closely-held corporates will help you tailor your approach during interviews, showcasing how your experience aligns with their needs.
✨Tip Number 2
Network with current or former employees of Withersworldwide to gain insights into the company culture and expectations for the Senior Marketing & BD Manager role. This can provide you with valuable information that can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, especially those that required cross-divisional collaboration. Highlighting your ability to work effectively across teams will resonate well with the role's emphasis on integration.
✨Tip Number 4
Stay updated on market trends relevant to the legal sector, particularly in tech and innovation. Being able to propose creative solutions based on current trends will demonstrate your proactive approach and strategic thinking during discussions.
We think you need these skills to ace Senior Marketing & BD Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Marketing & BD Manager position. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing and business development. Focus on achievements that demonstrate your ability to drive strategy and integrate teams across different regions, as mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the firm. Use specific examples from your past experiences that align with the responsibilities outlined in the job description, such as leading marketing initiatives or managing budgets.
Highlight Interpersonal Skills: In your application, emphasise your interpersonal skills and ability to inspire and collaborate with others. The role requires a positive influence within the team, so provide examples of how you've successfully worked with colleagues in the past.
How to prepare for a job interview at Withers tech
✨Understand the Firm's Unique Value
Before your interview, take time to research Withersworldwide and understand what sets it apart from other firms. Be prepared to discuss how you can leverage this unique positioning in your marketing strategies.
✨Showcase Your Cross-Divisional Experience
Highlight any previous experience you have in working across different teams or divisions. This role requires collaboration with various sectors, so demonstrating your ability to integrate and work effectively with diverse teams will be crucial.
✨Prepare for Strategic Discussions
Since the role involves providing strategic input, be ready to discuss your approach to market planning and how you would identify opportunities for cross-selling. Think of examples from your past where you've successfully implemented similar strategies.
✨Demonstrate Your Creative Problem-Solving Skills
The firm is looking for someone who can propose creative solutions for marketing and profile development. Prepare to share specific examples of innovative campaigns or initiatives you've led that had a measurable impact on business development.