CRM Manager in London

About WNUWith Nothing Underneath is a DTC Womenswear start up creating shirts for women. Inspired by men\’s tailoring, British heritage, and timeless style, WNU was born in London in 2017 out of the need for shirts that were perfectly adjusted for women, sustainably sourced, and stood the test of time.

WNU is all about simplicity – paired back, laid back, timeless, effortless. WNU fulfils the under exploited territory of female shirting, in an accessible, easy to shop manner, at an affordable price for a luxury item, using the highest quality sustainable materials. WNU is also a business with a message and a purpose; we are dedicated to running a business that gives back to our community, values our customer, and respects our planet.

About the RoleWe\’re looking for a CRM Manager who will own the planning, execution and optimisation of customer campaigns across email and SMS. You\’ll be responsible for managing the campaign calendar, briefing and editing sends, and maintaining brand consistency across every campaign.

Additionally, you will support the optimisation of automated journeys and deliver regular reporting to identify opportunities for improvement.

Key ResponsibilitiesCampaign Planning & Execution

Own the end-to-end setup, deployment, and QA of weekly email and SMS campaigns

Develop and maintain email template designs, ensuring all communications are visually consistent and on-brand

Build segmented customer lists based on behavioural, demographic, and transactional data

Partner with brand marketing and merchandising teams to craft relevant messaging and product storytelling

Customer Segmentation & Personalisation

Develop and refine audience targeting strategies to increase repeat purchase rate and conversion

Maintain and improve automated lifecycle programmes (e.g. welcome, post-purchase, winback, loyalty)

Reporting & Optimisation

Produce weekly reports on key campaign metrics to track performance and identify trends

Lead a structured A/B testing roadmap across creative, messaging, segmentation and send strategy to drive continuous optimisation

Analyse customer and campaign data to uncover insights that support improvements in CLTV and repeat purchase behaviour

About You

2–3 years\’ experience in CRM, retention marketing, or digital marketing

Hands‐on experience in campaign management and email content creation

Proficiency in ESPs such as Klaviyo, Ometria, Braze or similar

Analytical mindset with ability to turn performance data into actionable insight

Passion for fashion, brand storytelling, and improving the customer experience

Nice to Have

Strong eye for email design, able to create visually compelling and on‐brand communications

Familiarity with Shopify/Shopify Plus

Knowledge of GDPR and email compliance best practice

Candidate\’s benefits

Excellent career opportunities at a fast‐growth company

Competitive Salary

25 days holidays

Flexible working hours

Work from home days

Clothing discount

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