At a Glance
- Tasks: Craft engaging copy for a stylish womenswear brand across various platforms.
- Company: Join WNU, a socially-conscious DTC womenswear company based in London.
- Benefits: Enjoy 25 days annual leave, competitive salary, and a creative work environment.
- Other info: Collaborate with diverse teams in a fast-paced, innovative setting.
- Why this job: Be a key player in shaping a brand's voice and making a positive impact.
- Qualifications: 5+ years of experience in copywriting or related fields required.
The predicted salary is between 30000 - 40000 £ per year.
About WNU
With Nothing Underneath is a DTC Womenswear company creating wardrobe essentials for women, starting with the perfect shirt. Inspired by men’s tailoring, British heritage, and timeless style, WNU was born in London in 2017 out of the need for shirts that were perfectly adjusted for women, sustainably sourced, and stood the test of time. WNU is all about simplicity - paired back, laid back, timeless, effortless. WNU fulfils the under exploited territory of female shirting, in an accessible, easy to shop manner, at an affordable price for a luxury item, using the highest quality sustainable materials. WNU is also a business with a message and a purpose; we are dedicated to running a business that gives back to our community, values our customer, and respects our planet.
About The Role
As the copywriter for WNU, you will provide all written word for the brand, across the website, mailers, social media, catalogues, press releases and more. Reporting to the Senior Brand Manager, the role is essentially in conveying and upholding WNU’s tone of voice, which is an integral part of the brand’s success thus far. As WNU grows, so will the copywriting role, making it an exciting opportunity for someone wanting to help facilitate true change and be a key player at a fast-paced, forward-thinking and socially-conscious fashion company.
Key responsibilities
- Responsible for brand tone of voice: Uphold, own and champion WNU’s tone of voice across all channels.
- Website & Product Copy: Write engaging, accurate, and on-brand copy for product descriptions, landing pages, and editorial content on the WNU blog; being able to adjust the tone of voice accordingly whether it is editorially or commercially led.
- Campaigns & CRM: Create conversion-led copy for digital ads, email newsletters and automations, and SMS, in collaboration with the Digital & Growth teams.
- Performance Marketing: Create compelling, on-brand, conversion-led copy for digital ads, in collaboration with the Digital, Content & Growth teams.
- Press & Print Materials: Support the Press team with press releases, lookbooks, and printed brand catalogues.
- Social Media Support: Collaborate with the Social Media team when needed to generate captions and story messaging.
- Creativity: Bring fresh ideas to expand WNU’s storytelling potential across new formats and channels, such as editorial content and creative mailers.
- Interdepartmental communication: Partner closely with Brand, Design, Growth, and PR teams to ensure messaging consistency and brand integrity.
Essential Skills and Requirements
- To be considered for the role of copywriter the successful candidate must have 5+ years relevant experience in an agency or in-house PR team, journalism, publishing or similar.
- Have a good understanding of Microsoft Office, Google Drive and the Adobe Suite.
- Capable of multitasking, handling a broad range of responsibilities and working to tight deadlines.
- High attention to detail.
- Excellent communication skills; interpersonal and written.
- Team player who is able to work towards a shared goal.
- Have a positive, can-do attitude, with great interpersonal skills, prepared for front facing responsibilities. Passionate about brand and storytelling.
Candidate’s benefits: 25 days annual leave plus
Copywriter in London employer: With Nothing Underneath
At WNU, we pride ourselves on being an exceptional employer that champions creativity and sustainability in the fashion industry. Our collaborative work culture fosters innovation and personal growth, providing employees with opportunities to make a meaningful impact while enjoying a healthy work-life balance. Located in London, we offer a vibrant environment where your contributions are valued, and you can thrive as part of a socially-conscious team dedicated to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for With Nothing Underneath and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like With Nothing Underneath are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with With Nothing Underneath on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at With Nothing Underneath. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit With Nothing Underneath. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of With Nothing Underneath:Show us that you’ve done your homework! In your application, briefly mention what you admire about With Nothing Underneath’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at With Nothing Underneath
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at With Nothing Underneath will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At With Nothing Underneath, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
