At a Glance
- Tasks: Lead exciting email and SMS campaigns to engage our fashion-forward customers.
- Company: Join a sustainable womenswear startup with a mission to empower women through fashion.
- Benefits: Enjoy flexible hours, 25 days holiday, and a clothing discount.
- Why this job: Make a real impact in a fast-growing brand that values community and sustainability.
- Qualifications: 2-3 years in CRM or digital marketing with a passion for fashion.
- Other info: Great career growth opportunities in a dynamic and creative environment.
The predicted salary is between 36000 - 60000 £ per year.
About WNU
With Nothing Underneath is a DTC Womenswear start up creating shirts for women. Inspired by men’s tailoring, British heritage, and timeless style, WNU was born in London in 2017 out of the need for shirts that were perfectly adjusted for women, sustainably sourced, and stood the test of time. WNU is all about simplicity - paired back, laid back, timeless, effortless. WNU fulfils the under exploited territory of female shirting, in an accessible, easy to shop manner, at an affordable price for a luxury item, using the highest quality sustainable materials. WNU is also a business with a message and a purpose; we are dedicated to running a business that gives back to our community, values our customer, and respects our planet.
About the Role
We’re looking for a CRM Manager who will own the planning, execution and optimisation of customer campaigns across email and SMS. You’ll be responsible for managing the campaign calendar, briefing and editing sends, and maintaining brand consistency across every campaign. Additionally, you will support the optimisation of automated journeys and deliver regular reporting to identify opportunities for improvement.
Key Responsibilities
- Campaign Planning & Execution
- Own the end-to-end setup, deployment, and QA of weekly email and SMS campaigns
- Develop and maintain email template designs, ensuring all communications are visually consistent and on-brand
- Build segmented customer lists based on behavioural, demographic, and transactional data
- Partner with brand marketing and merchandising teams to craft relevant messaging and product storytelling
- Customer Segmentation & Personalisation
- Develop and refine audience targeting strategies to increase repeat purchase rate and conversion
- Maintain and improve automated lifecycle programmes (e.g. welcome, post-purchase, winback, loyalty)
- Reporting & Optimisation
- Produce weekly reports on key campaign metrics to track performance and identify trends
- Lead a structured A/B testing roadmap across creative, messaging, segmentation and send strategy to drive continuous optimisation
- Analyse customer and campaign data to uncover insights that support improvements in CLTV and repeat purchase behaviour
About You
- 2–3 years’ experience in CRM, retention marketing, or digital marketing
- Hands‑on experience in campaign management and email content creation
- Proficiency in ESPs such as Klaviyo, Ometria, Braze or similar
- Analytical mindset with ability to turn performance data into actionable insight
- Passion for fashion, brand storytelling, and improving the customer experience
Nice to Have
- Strong eye for email design, able to create visually compelling and on‑brand communications
- Familiarity with Shopify/Shopify Plus
- Knowledge of GDPR and email compliance best practice
Candidate’s benefits
- Excellent career opportunities at a fast‑growth company
- Competitive Salary
- 25 days holidays
- Flexible working hours
- Work from home days
- Clothing discount
CRM Manager employer: With Nothing Underneath
Contact Detail:
With Nothing Underneath Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Get to know WNU and its mission inside out. When you’re chatting with them, show that you understand their brand values and how your skills as a CRM Manager can help elevate their customer experience. It’s all about connecting the dots!
✨Tip Number 2
Prepare some killer questions for your interview. Think about how you can improve their email campaigns or enhance customer segmentation. This shows you’re proactive and genuinely interested in making a difference at WNU.
✨Tip Number 3
Don’t just rely on your CV; leverage your network! Reach out to current or former employees on LinkedIn to get the inside scoop on the company culture and what they value in a CRM Manager. Plus, it might just give you an edge!
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion and brand storytelling shine through. We want to see how you connect with our mission at WNU and how you can contribute to our vision of creating timeless, sustainable womenswear.
Be Specific About Your Experience: Make sure to highlight your 2-3 years of experience in CRM or digital marketing. We’re keen to know about the campaigns you've managed, the tools you've used like Klaviyo or Braze, and any specific results you've achieved. Numbers speak volumes!
Keep It On-Brand: Just like we maintain brand consistency in our campaigns, your application should reflect that too. Use a clean, professional format and ensure your tone matches our laid-back yet sophisticated style. This is your chance to show us your eye for design!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at With Nothing Underneath
✨Know Your Stuff
Before the interview, dive deep into WNU's brand values and their unique approach to women's shirting. Familiarise yourself with their sustainable practices and how they differentiate themselves in the market. This will show your genuine interest and help you connect your experience in CRM with their mission.
✨Showcase Your Campaign Skills
Be ready to discuss specific campaigns you've managed in the past. Highlight your experience with email and SMS marketing, especially any successes you've had with segmentation and personalisation. Bring examples of reports you've created that demonstrate your analytical skills and how you've used data to drive improvements.
✨Get Creative with A/B Testing
WNU is looking for someone who can optimise campaigns through A/B testing. Prepare to share your strategies for testing different elements like messaging and design. Think of a few examples where your testing led to significant improvements in engagement or conversion rates.
✨Passion for Fashion Matters
Let your passion for fashion shine through during the interview. Discuss how you stay updated on trends and how you believe storytelling plays a role in customer engagement. This will resonate well with WNU’s focus on brand storytelling and will help you stand out as a candidate who truly understands their ethos.