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- Tasks: Lead marketing campaigns and manage CRM data for exciting asset management events.
- Company: With Intelligence delivers top-notch research and events for the asset management industry.
- Benefits: Enjoy 24 days annual leave, flexible Fridays, wellness days, and a birthday day off!
- Why this job: Join a vibrant team, contribute creative ideas, and make a real impact in the industry.
- Qualifications: Experience in B2B events, strong data skills, and a flair for creative writing required.
- Other info: Hybrid working with free breakfast and social activities at our London office.
The predicted salary is between 43200 - 72000 £ per year.
With Intelligence is seeking a Senior Marketing & CRM Data Executive to oversee the development and execution of marketing campaigns for its portfolio of asset management events, ensuring attendee and award entry targets are exceeded. The role involves collaborating with stakeholders to deliver successful events, contributing new ideas, and supporting sales targets through marketing initiatives. Additionally, the executive will manage CRM integration and data accuracy across platforms like Salesforce, playing a vital role in data-driven marketing and audience targeting. Responsibilities Creating and executing marketing campaigns for allocated events Plan, develop, and execute multi-channel marketing campaigns using email, social media, and digital strategies to drive registrations and award entries Manage marketing planning processes and collaborate across departments for timely launches Write compelling marketing copy tailored to different audience segments, utilizing data insights for engagement Manage design assets to ensure brand consistency Coordinate with the Delegate Engagement Team on event positioning and content assets Analyze campaign performance and audience data to optimize strategies and report insights Conduct post-event analysis and share registration and marketing reports CRM and Data Management Responsibilities Manage CRM integrations (e.g., Bizzabo to Salesforce) to ensure data quality Oversee data hygiene and lead cleanup initiatives Develop documented data management and segmentation processes based on audience personas and engagement Identify and implement workflow and system improvements (e.g., Evessio, Swapcard) Create dashboards and reports for performance tracking and decision-making Collaborate with automation teams to align CRM and marketing efforts Minimum Qualifications Proven experience in a B2B events environment Knowledge of the full marketing mix Self-motivated with the ability to work independently Experience with databases, data selection, and segmentation Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools Understanding of data hygiene principles Strong Excel skills Excellent attention to detail Strong creative writing skills Ability to work under pressure and meet deadlines Benefits 24 days annual leave, increasing to 29 Enhanced parental leave Medicash health plans Wellness days Flexible Fridays Birthday day off Employee assistance program Travel loan scheme Charity days Breakfast and social events Hybrid working About With Intelligence Located at One London Wall, London EC2Y 5EA, with benefits including daily free breakfast and drinks, social activities, and an energetic team. We provide exclusive research, data, and events for senior asset management industry executives, aiming to deliver the most comprehensive intelligence to our subscribers. We are an Equal Opportunity Employer, committed to diversity and inclusion in our hiring practices. #J-18808-Ljbffr
Senior Marketing & CRM Data Executive employer: With Intelligence
Contact Detail:
With Intelligence Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing & CRM Data Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and CRM systems, especially Salesforce. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the asset management and events industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges they face, which can give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've executed in the past. Highlight how you used data insights to drive engagement and improve results, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about how you've used data to optimise marketing strategies. Being able to demonstrate your ability to analyse campaign performance will be crucial for this position.
We think you need these skills to ace Senior Marketing & CRM Data Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B events and marketing. Emphasise your skills in CRM systems, data management, and campaign execution, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and data-driven strategies. Mention specific examples of successful campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: In your application, highlight your familiarity with CRM systems like Salesforce and your experience with data hygiene and segmentation. Provide examples of how you've used data insights to optimise marketing strategies.
Demonstrate Creativity: Since the role requires strong creative writing skills, include samples of your marketing copy or campaigns you've developed. This will help illustrate your ability to engage different audience segments effectively.
How to prepare for a job interview at With Intelligence
✨Know Your Marketing Mix
Familiarise yourself with the full marketing mix, especially in a B2B events context. Be prepared to discuss how you've successfully executed multi-channel campaigns in the past and how you can apply those experiences to the role.
✨Showcase Your Data Skills
Since the role involves managing CRM integrations and ensuring data accuracy, be ready to talk about your experience with CRM systems like Salesforce. Highlight any specific projects where you improved data hygiene or segmentation processes.
✨Prepare for Creative Challenges
Expect to demonstrate your creative writing skills during the interview. Bring examples of compelling marketing copy you've written and be prepared to discuss how you tailor content for different audience segments using data insights.
✨Discuss Collaboration and Teamwork
This position requires collaboration across departments, so be ready to share examples of how you've worked with various teams in the past. Emphasise your ability to coordinate effectively and contribute new ideas to achieve common goals.
