Audience Operations Specialist

This role sits at the heart of the Audience Operations function, supporting the delivery of data-driven marketing and audience strategy across multiple portfolios. Working closely with the Head of Audience Operations, this role supports process execution, reporting, data management, and tooling administration to enable high-quality audience targeting and campaign delivery. This is an ideal role for someone detail-oriented, analytically minded, and eager to grow within marketing operations, martech, or audience strategy.

The Responsibilities

• Audience & Data Management
  • Support in building and maintaining target audience segments, lists, and data universes for campaigns and outreach.
  • Ensure data quality and integrity through regular cleansing, validation, and enrichment.
  • Work closely with audience teams to improve data completeness and usability.
  • Support the development of a structured, scalable audience framework.
• Campaign & Process Execution
  • Assist in documenting and maintaining marketing and audience-related processes.
  • Support the execution of standardised workflows across campaign planning, audience selection, and reporting.
  • Identify inefficiencies and support continuous process improvement.
• Reporting & Performance Tracking
  • Maintain accurate reporting inputs across campaigns and portfolios.
  • Support the production of regular performance reports and dashboards.
  • Assist in tracking campaign performance, engagement, and pipeline contribution.
  • Help identify trends, anomalies, and opportunities within data.
• Martech & Tooling Support
  • Support day-to-day use of tools such as Salesforce, Pardot, and reporting platforms.
  • Assist with user queries, troubleshooting, and system administration tasks.
  • Maintain documentation for tools, processes, and best practices.
  • Support testing, implementation, and optimisation.
• Stakeholder Support
  • Work closely with marketing, sales, and portfolio teams to support campaign delivery.
  • Help ensure stakeholders are using consistent processes, data, and reporting standards.
  • Contribute to building confidence in data and marketing performance reporting.

Proven experience supporting events marketing or audience-based outreach is beneficial. Basic understanding of digital marketing, martech, or B2B marketing operations. Strong attention to detail and a high level of data accuracy discipline. Experience using Pardot, Salesforce, or similar. Comfortable working with data (Excel, CRM systems, reporting tools). Analytical mindset with the ability to spot trends and inconsistencies. Experience with reporting tools (e.g. Tableau, Power BI, Google Analytics). Basic understanding of marketing funnels, pipeline, and attribution. Highly organised with the ability to manage multiple tasks and deadlines. Proactive, with a willingness to learn and improve processes. Strong communication skills and ability to work across teams. Undertake ad hoc special projects, as needed, or other duties that may arise, as necessary.

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global. Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Our Company With Intelligence is now a part of S&P Global, creating one of the most comprehensive data offerings for alternatives and private markets participants. We are now part of a larger organization with more than 35,000 staff worldwide, so we're able to understand nuances while having a broad perspective. From helping our customers assess new investments across the capital and commodities markets to guiding them through the energy expansion, acceleration of artificial intelligence, and evolution of public and private markets, we enable the world’s leading organizations to unlock opportunities, solve challenges, and plan for tomorrow – today. We’re Advancing Essential Intelligence.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.