At a Glance
- Tasks: Drive sales growth and build relationships with distributors across the UK.
- Company: Global leader in professional laundry equipment with a strong brand portfolio.
- Benefits: Competitive salary, home-based work, and opportunities for international travel.
- Other info: Join a supportive team with a focus on innovation and career development.
- Why this job: Take ownership of your region and make a real impact in a dynamic industry.
- Qualifications: 5+ years in B2B sales with proven channel sales experience.
The predicted salary is between 47250 - 57750 £ per year.
Our client is a global manufacturer of professional laundry equipment, trusted by laundromat investors, commercial laundries and on-premise laundry operations in hospitality, healthcare and facility management. With a broad portfolio of established brands and a strong international distribution network, they work closely with distributor partners to deliver reliable, efficient laundry solutions worldwide.
They are now looking for an Area Sales Manager to grow their distribution business across the UK. As the main commercial contact for distributors and prospects in the region, you will strengthen existing partnerships, open up new markets and verticals, and position our client as the preferred partner for professional laundry solutions. The role suits a commercially sharp, relationship-driven seller who enjoys channel sales and the independence of running a territory.
Key Responsibilities
- Develop and deliver a UK regional sales plan aligned with the commercial strategy, sales targets and growth objectives.
- Manage and grow relationships with existing distributors and key accounts across the region, with one major national account managed separately.
- Identify and convert new business, from new distributors and strategic accounts to laundromat investors, commercial laundries, hospitality, healthcare and facility management.
- Build trusted relationships with decision makers at distributor, investor and end customer level.
- Help distributors grow through joint customer visits, sales training, product knowledge, project support and market development activity.
- Organise and host distributor and customer visits to the client's manufacturing facilities.
- Promote the full product portfolio, including new launches, key innovations and strategic brands.
- Track market developments, competitor activity, pricing trends and customer needs, turning insight into commercial action.
- Keep forecasts, pipelines, visit reports and account development plans accurate and up to date in Salesforce.
- Negotiate commercial terms within company guidelines, protecting pricing, margin and profitability.
- Work closely with Product Management, Marketing, Customer Service, Finance, Pre-Sales and Operations, and support campaigns, trade shows and distributor events.
- Contribute to annual budget planning, sales reviews and regional business reviews.
Must-Haves
- At least 5 years in B2B sales, business development or account management.
- Proven distribution or channel sales experience, working with distributors, dealers or channel partners.
- A track record of growing existing accounts and winning new business from prospecting through to close.
- Strong understanding of consultative, project-based selling and long-term account development.
- Confident with CRM systems, sales forecasting, pipeline management and structured account planning.
- Good knowledge of regional market dynamics across the UK.
- Excellent negotiation, influencing and presentation skills, with the confidence to engage at every level of an organisation.
- Self-motivated and well organised, able to run a region independently and balance multiple accounts and priorities.
- Fluent English.
- Based in the UK within easy reach of a major airport, with willingness to travel frequently across the region and occasionally internationally.
Nice-to-Haves
- Experience in equipment sales, professional laundry, HVAC, facility management, hospitality or a related technical commercial environment.
- Dutch language skills are favourable, not mandatory.
- A degree in Business, Sales, Marketing, Engineering or a related field, although equivalent commercial experience is equally valued.
- Additional sales, negotiation or technical training.
- Experience working within an international organisation alongside cross-functional teams.
What's in it for you?
- Competitive salary and benefits package.
- The backing of a global market leader with a strong portfolio of trusted brands and a steady pipeline of product innovation.
- Genuine ownership of a UK region, with the freedom to build your own plan and partnerships.
- Home-based working, supported by a wider international business and specialist internal teams.
- Varied travel, including visits to manufacturing facilities, distributor events and international trade shows.
Area Sales Manager in London employer: Witan Search
As a leading provider of metalworking fluids and industrial cleaners, we pride ourselves on being an excellent employer that values autonomy and professional growth. Our supportive work culture encourages continuous learning through ongoing technical training, while our field-based roles allow you to build meaningful relationships with customers across Oxfordshire. With competitive salaries and performance-related incentives, we offer a rewarding environment for those looking to make a significant impact in the engineering sector.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at Witan Search, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Witan Search. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Witan Search:When writing your cover letter, make sure to tailor your message specifically for Witan Search. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Witan Search
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Witan Search that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Witan Search that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Witan Search’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
