Social and Advocacy Lead

Wiser’s social team is evolving. Social and advocacy are no longer separate disciplines. The most effective employer brands are built through a connected ecosystem where brands create stories, and employees tell them in their own voices. As a Social and Advocacy Lead, you’ll own and deliver social and advocacy across Wiser’s highest-value and most complex accounts. This is a senior, client-facing role where you’ll set the direction, lead from the front, and be hands-on where it adds value, while retaining accountability for outcomes and quality. You’ll operate as both a strategist and a creator. From shaping social strategies and content calendars to delivering advocacy workshops and building employee confidence on social media, you’ll be directly involved in the work that drives impact. This role is for someone who lives and breathes social, with a clear point of view on where it’s going, and the drive to push the quality of work higher every time. You’ll set the standard for what great looks like across social and employee-led content, helping define how Wiser leads in this space.

WHAT YOU’LL BE DOING

• Owning social and advocacy delivery across Wiser’s highest-value and most complex client accounts, setting the direction and leading execution end-to-end.
• Building and shaping social strategies, audits, and content calendars, while actively contributing to the work on key accounts.
• Leading and delivering advocacy programmes, including facilitating workshops, training employees, and building confidence in content creation.
• Tracking advocacy programme health (e.g. engagement, content output, participation) and intervening where performance is off-track.
• Owning performance across social and advocacy programmes, monitoring results and proactively adjusting strategy, content, or delivery to improve outcomes.
• Acting as the senior client lead, driving relationships, guiding stakeholders, and setting the standard for what great looks like.
• Briefing and collaborating with research, brand strategy, creative, film, and design teams to produce standout, social-first content.
• Directing day-to-day delivery across accounts, ensuring work is clear, focused, and consistently strong.
• Flexing between social and advocacy, depending on client need, connecting both into one cohesive approach to employer brand storytelling.
• Playing a key role in pitches, renewals and growth opportunities, identifying ways to expand social and advocacy programmes.
• Bringing energy and momentum into both client work and advocacy communities, making social feel accessible, exciting, and worth participating in.

WHAT WE’RE LOOKING FOR

• 8-10 years’ experience in social media, with a track record of delivering best-in-class, award-winning work for brands, ideally in an agency setting.
• Proven experience leading high-value client accounts, with confidence owning relationships and direction.
• A deep, up-to-date understanding of social platforms, trends, formats, and how content performs.
• Someone who lives and breathes social, with an infectious passion that influences both clients and teams.
• Strong strategic and creative thinking, with the ability to turn ideas into clear, effective output.
• A relentless drive to create standout, category-defining work, with the mindset that every brief is an opportunity to do the best work of your career.
• Highly organised and reliable, able to manage multiple workstreams without losing quality.
• A natural presence with clients, able to guide, challenge, and build trust quickly.
• Experience delivering workshops, training, or coaching others on content or social media.
• Commercial awareness, with experience supporting pitches, renewals, and account growth.
• A strong point of view on where social is going, particularly in relation to employee-led and creator-style content.
• Bonus: Experience in employee advocacy, employer branding, or creator-led programmes.

PURPLE PERKS: WHAT'S IN IT FOR YOU?

• A Happiness team whose role is to make Wiser the best place to work possible.
• A culture calendar full of options – from black tie to sports day, book club or run club, there’s something for everyone.
• The W breakfast – our Happiness team makes sure everyone starts the day right with a hotel-worthy breakfast spread.
• On top of your holiday allowance, the office also closes for up to 2 weeks over the festive period so we can all recharge before coming back in the new year.
• Wiser Bank Holiday – a beloved Purple People tradition. Each Autumn we take an extra day off to celebrate Wiser’s birthday.
• Moving House Day – one of life’s most stressful events made easier by an extra day off.
• Work from Anywhere allowance – everyone has a number of days to work from home or wherever they fancy.
• Therapy – with 5 therapists to choose from, each year you can get up to x3 therapy sessions subsidised through Wiser.
• Vitality Health Insurance – full coverage once you’ve passed probation.
• Gymbox – once passing probation, you can access our exclusive Wiser x Gymbox partnership.

At Wiser, we’re committed to fostering a culture where everyone feels empowered to be themselves and inspired to excel. We know that true creativity and innovation thrive when diversity is celebrated and everyone is given equal access to opportunities. That’s why we welcome applicants from all backgrounds, regardless of race, ethnicity, gender identity, sexual orientation, age, religion, ability, or socioeconomic status. We believe that everyone should feel comfortable and be able to back themselves in an inclusive environment where individuality is celebrated. We’re building a team as diverse as the brands we work with, and our aim is to change the way people think about work. If you’re passionate about making meaningful moves in an environment that’s as inclusive as it is high-performing, we can’t wait to see what you’ll bring to Wiser.