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- Tasks: Lead marketing strategies and campaigns to drive growth in Spain and France.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, diverse team culture, and opportunities for career progression.
- Why this job: Make a real impact on financial services while working in a dynamic environment.
- Qualifications: Native Spanish speaker with strong marketing expertise and analytical skills.
- Other info: Be part of an inclusive team that values diversity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As the Regional Marketing Lead, you are the owner of Wise's growth engine in Spain (you will also initially hold interim responsibility for France), bridging the gap between regional brand vision and local market reality. Please note this role requires native Spanish language skills. This is a high-impact, hands-on role. You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end-to-end execution of full-funnel campaigns. You'll be responsible for making Wise culturally resonant and commercially dominant in these key European markets.
Key Responsibilities- Strategic ownership: Develop and own the growth roadmap for Spain and France through deep understanding of the customer, brand, market, and commercial priorities. You'll identify our key audiences and define our local positioning to solve local customer tensions and drive Wise's relevance.
- Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention.
- Data-driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Euro spent is an investment in scalable growth.
- Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend.
- Cross-functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with the local compliance and regulatory context.
- P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.
- Spain expert: Native Spanish speaker. You understand the specific nuances of the Spanish financial behaviour and consumer landscape. You are also ready to apply your expertise to the French market in the interim, ensuring continuity and growth.
- Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle, from high-impact TV and OOH campaigns to referral loops and CRM.
- Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance.
- Analytical rigour: You are comfortable in a dashboard. You don't just report numbers; you extract 'the why' and translate it into a 'what's next.'
- Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
- Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced, matrixed environment.
- Result-focused: Ability to think 12 months ahead while delivering on this week's KPIs.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Regional Marketing Lead in Street employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead in Street
✨Tip Number 1
Get to know the company inside out! Research Wise's mission, values, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them impactful.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Regional Marketing Lead in Street
Some tips for your application 🫡
Show Your Passion for the Role: When you're writing your application, let your enthusiasm for the Regional Marketing Lead position shine through. We want to see how excited you are about helping Wise grow in Spain and France, so share why this role speaks to you!
Tailor Your Experience: Make sure to highlight your relevant experience in both brand and performance marketing. We’re looking for someone who can bridge the gap between our brand vision and local market reality, so be specific about how your past roles have prepared you for this.
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Talk about how you've used data to drive marketing decisions in the past, and how you plan to do the same at Wise.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Wise
✨Know Your Market Inside Out
As a Regional Marketing Lead, you need to demonstrate a deep understanding of the Spanish and French markets. Research local consumer behaviours, financial trends, and cultural nuances. Bring specific examples of how you've successfully navigated these markets in the past.
✨Showcase Your Data Skills
This role is all about data-driven decision-making. Be prepared to discuss how you've used analytics to optimise campaigns and drive growth. Bring along examples of dashboards or reports you've created that led to actionable insights.
✨Prepare for Campaign Management Questions
Expect questions about your experience with full-funnel campaigns. Have a few case studies ready where you managed campaigns from start to finish, highlighting your strategic thinking and execution skills. Make sure to mention any cross-channel strategies you've implemented.
✨Demonstrate Collaborative Leadership
Wise values collaboration across teams. Be ready to share experiences where you've influenced central teams or external partners. Highlight your ability to work in a fast-paced environment and how you’ve led projects that required input from multiple stakeholders.
