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- Tasks: Create and optimise SEO content for our Brazilian blog, enhancing user experience.
- Company: Wise is a global tech company revolutionising how people manage money with low fees and high efficiency.
- Benefits: Enjoy remote work flexibility, travel opportunities, and a diverse, inclusive team culture.
- Why this job: Join a mission-driven team that values creativity, autonomy, and impactful content creation.
- Qualifications: Fluent in English and Portuguese, with 2-3 years of SEO content marketing experience.
- Other info: Diverse backgrounds are welcomed; qualifications aren't the only measure of talent.
The predicted salary is between 36000 - 60000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world’s money. For everyone, everywhere.
We’re looking for a Senior Content Specialist for the Brazilian blog to join our growing SEO Content team. Content and SEO at Wise is about making sure we offer the best possible content and on-site experience to our customers. We don’t believe in stuffing keywords in a blog article or building artificial links, but we do believe in great copy that inspires and helps readers to find answers. This role is ideal for candidates with senior level experience in SEO content marketing, who are passionate about blogging and content creation.
At Wise we’re on a mission to empower our users to make smart financial decisions based on transparent information. Our content team is no different. We produce content and monitor its performance too, because we believe that working in SEO means that you understand how the content you’re producing is helping the end user.
Your Mission:
- Produce SEO optimised content for our BR blog, to help fuel adoption of Wise
- Revisit, optimise and improve older articles to boost their performance
- Conduct keyword research to plan content that drives organic traffic to our blog and attracts new customers
- Understand the wants, needs and pain points of our potential new customers
- Edit copy - you’re not afraid to fix copy or make direct changes when necessary
- Find, coordinate, and manage a bunch of talented freelance writers
- Own your content - from ideas to briefing, proofreading, editing and finally publishing articles: you will own every stage of the process
- Follow frameworks - you will ensure our content follows legal, brand and PR guidelines
- Have an impact - you will see directly how your actions influence our reader’s decisions
- Communicate key insights and obstacles to the team and broader company
You’ll have the opportunity to collaborate with some of our fantastic and enthusiastic international teams, and even get to travel to some of our offices around the world.
About our team
The SEO Content Team currently consists of 40 (and counting) amazing people, from 20 different countries who are divided over 3 offices, so we’re truly a team without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in. Also, qualifications aren’t that important to us. If you’ve got great experience, and you’re great at articulating your thinking, we’d like to hear from you, because we believe that diverse and inclusive teams build better products.
Qualifications
About you
- You speak and write English and Portuguese on a native level (Spanish language is a bonus).
- You have 2-3 years of advanced SEO experience, and have created a significant impact in terms of traffic, new customers, and revenue through your content.
- You are analytical and able to use different SEO tools (GA, GSC, Ahrefs, SEMRush and Looker (bonus))
- From traffic numbers to conversion rates, you understand how to measure the performance of your work.
- You can work with keyword data in Excel / Google sheets.
- You have a strategic mindset, are able to form a clear opinion on SEO opportunities backed by data, and can independently develop hypotheses explaining content performance.
- You know your way around words. From small copy changes to fixing blog articles in bulk, you’ll get it done.
- You have a great eye for detail. From words to visuals, the final article or page will look its best.
- We believe that you have a good instinct for what makes content great. We trust your judgement to improve the quality of the content.
- You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work.
- You come ready-equipped with perseverance and a sizable sense of humour.
Additional Information
For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
SEO Senior Content Specialist - Portuguese employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Senior Content Specialist - Portuguese
✨Tip Number 1
Familiarise yourself with Wise's mission and values. Understanding their focus on transparency and user empowerment will help you align your responses during interviews, showcasing how your experience in SEO content marketing can contribute to their goals.
✨Tip Number 2
Demonstrate your analytical skills by preparing examples of how you've used SEO tools like GA, GSC, or Ahrefs to drive traffic and conversions. Be ready to discuss specific metrics and the impact of your content strategies.
✨Tip Number 3
Showcase your ability to manage freelance writers effectively. Prepare to discuss your experience in coordinating teams, providing feedback, and ensuring that content meets quality standards while adhering to brand guidelines.
✨Tip Number 4
Highlight your passion for blogging and content creation. Share examples of successful blog posts you've written or optimised, and explain how they addressed customer pain points and drove engagement.
We think you need these skills to ace SEO Senior Content Specialist - Portuguese
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO content marketing, particularly any work related to blogging and content creation. Use specific examples of how your content has driven traffic and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for creating impactful content and your understanding of the needs of potential customers. Mention your familiarity with SEO tools and how you've used them to optimise content in the past.
Showcase Your Writing Skills: Include links to your previous blog posts or articles that demonstrate your ability to create engaging and SEO-optimised content. Highlight any measurable results from your work, such as increased traffic or customer engagement.
Research Wise: Familiarise yourself with Wise's mission and values. Understand their approach to content and SEO, and reflect this understanding in your application. This will show that you are genuinely interested in the role and the company.
How to prepare for a job interview at Wise
✨Showcase Your SEO Expertise
Be prepared to discuss your previous SEO projects in detail. Highlight specific strategies you implemented, the tools you used, and the measurable outcomes of your efforts. This will demonstrate your hands-on experience and analytical skills.
✨Understand Wise's Mission
Familiarise yourself with Wise's mission and values. Be ready to explain how your content creation aligns with their goal of empowering users to make smart financial decisions. This shows that you're not just looking for a job, but are genuinely interested in contributing to their mission.
✨Prepare for Content Ownership Questions
Since this role involves owning the content process from start to finish, think of examples where you've taken full responsibility for a project. Be ready to discuss how you manage freelance writers, edit copy, and ensure quality control throughout the content lifecycle.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you measure content performance. Discuss the SEO tools you are familiar with and how you use data to inform your content strategy. This will show that you understand the importance of analytics in driving traffic and conversions.
