Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing for Spain, France, and Italy, focusing on customer insights and product localisation.
- Company: Wise is revolutionising money transfer, making it instant and transparent for millions globally.
- Benefits: Enjoy a competitive salary, RSUs, and flexible remote work options in a diverse team environment.
- Why this job: Make a real impact on international finance while collaborating with a talented, innovative team.
- Qualifications: Experience in product marketing with strong analytical and communication skills required.
- Other info: Join a diverse, inclusive team dedicated to building money without borders.
The predicted salary is between 73000 - 138500 £ per year.
Company Description
At Wise we’re building money without borders, for people without borders. Our mission is to make moving money around the world instant, transparent, convenient and eventually free. Wise now has millions of customers all over the world who trust us to manage their money and make it easier to live an international life. Sending, receiving, spending and holding - anywhere in the world.
Job Description
Your Mission: In this pivotal role, you'll be working closely with the Europe and UK regional team. This role will focus on Spain, France and Italy as three key markets. You will work closely with the product team to identify key pain points for customers across the current product offering and help share new features. You will also be responsible for identifying our key target market for existing and new products, key value propositions of the product and developing the core messaging for these markets. Through this, you will also identify the key localisation opportunities across the product experience and landing pages. A significant part of your mission includes monitoring retention metrics and NPS scores, ensuring we capture and respond to customer feedback, and continuously refine our offerings for better customer satisfaction. You will also play a vital role in supporting product launches, providing insights on core audience, competitor analysis, and go-to-market strategies tailored to the product and target audience.
Your Role:
- Collaborate with the research team to gain a comprehensive understanding of our local customers, business or consumer, identifying key customer demographics, trends, and opportunities.
- Influence the product roadmap, utilising market and customer insights ranging from UX localisation to new features.
- Work closely with growth marketing managers on new product and feature launches by providing clear insights into target customers, key benefits, core messaging and competitive insights.
- Regularly monitor and analyse retention metrics, NPS scores, and CS feedback to refine our product offerings and elevate customer satisfaction.
- Identifying key areas of improvement across product discovery and ensuring they are aligned to local customer needs.
- Working closely with the regional marketing team, providing essential information for their creative processes and validating materials to ensure they accurately represent the product offering.
- Support our global product teams with local knowledge, ensuring that the global teams will enhance our global product by taking into consideration our local specifications.
- You will serve as the local user voice across multiple teams, ensuring that both product and marketing teams make the best decisions based on user needs.
This Role Will Give You the Opportunity to:
- Directly influence our regional product strategy, impacting how companies and customers manage their international financial transactions.
- Work with a talented, diverse team to develop and implement innovative marketing solutions in the regional team.
- Make data-driven decisions that significantly improve our service and product offerings for businesses and consumers.
- Influence and motivate a cross-functional team, fostering a culture of innovation, responsiveness, and excellence.
Qualifications
Skills That Might Describe You:
- Proven experience in product marketing, with a focus on multi-country or regional strategies.
- Strong analytical ability to understand complex market dynamics and translate them into actionable marketing strategies.
- Skilled in cross-functional collaboration, aligning product development with market and user insights.
- Proficient in data analysis, identifying trends, and opportunities in global markets, with a focus on NPS and CS feedback.
- Excellent communication skills, proficient in English, capable of working effectively in a diverse, multinational environment.
Additional Information
Our Offer Base salary: 73,000 - 138,500 GBP gross annually (based on experience, level & interview outcomes) Restricted Stock Units (RSUs) & numerous amount of other benefits: Location and Remote Working This role will be based out of our London office alongside our Europe and UK product team and will have close collaboration with the team. While we appreciate the flexibility of remote working, being co-located in London is essential for effective teamwork and strategy development.
For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Senior OR Lead Product Marketing Manager - Europe employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior OR Lead Product Marketing Manager - Europe
✨Tip Number 1
Familiarise yourself with Wise's mission and values. Understanding their commitment to making money transfer transparent and convenient will help you align your responses during interviews, showcasing how your experience can contribute to their goals.
✨Tip Number 2
Research the specific markets you'll be focusing on, such as Spain, France, and Italy. Knowing the local customer demographics and trends will allow you to speak confidently about how you can tailor marketing strategies to meet their needs.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data analysis to influence product marketing decisions, particularly in relation to retention metrics and customer feedback.
✨Tip Number 4
Highlight your cross-functional collaboration experience. Be prepared to give examples of how you've worked with product teams and marketing managers to launch successful campaigns, as this role requires strong teamwork across various departments.
We think you need these skills to ace Senior OR Lead Product Marketing Manager - Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in multi-country or regional strategies. Use specific examples that demonstrate your analytical skills and cross-functional collaboration.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Wise's mission and how your background aligns with the role. Mention your understanding of the key markets (Spain, France, Italy) and how you can contribute to their growth.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application that showcase your ability to make data-driven decisions. Highlight any experience with retention metrics, NPS scores, or customer feedback analysis.
Research Wise: Familiarise yourself with Wise’s products and services. Understand their target audience and recent developments in the company. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at Wise
✨Understand the Company Mission
Before your interview, make sure you fully grasp Wise's mission of building money without borders. Be prepared to discuss how your experience aligns with this vision and how you can contribute to making financial transactions easier for customers across Europe.
✨Showcase Your Analytical Skills
As a Senior or Lead Product Marketing Manager, you'll need strong analytical abilities. Be ready to share examples of how you've used data to inform marketing strategies, particularly in multi-country contexts. Highlight any experience you have with NPS scores and customer feedback analysis.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams, including product and growth marketing. Prepare to discuss specific instances where you've successfully collaborated across functions to launch products or improve offerings, showcasing your ability to align diverse teams towards common goals.
✨Prepare for Market-Specific Questions
Since the role focuses on Spain, France, and Italy, brush up on market dynamics and customer behaviours in these regions. Be ready to discuss localisation opportunities and how you would tailor messaging and product features to meet the unique needs of these markets.
