b Overview /b p In this Senior Digital Analyst role, you will own marketing data activation, focusing on the Reverse ETL ecosystem to enable Wise Marketing teams to safely use first-party data across advertising platforms. You’ll collaborate with Analytics and Data Engineers to build scalable, observable activation pipelines and ensure data accuracy and governance. You’ll diagnose issues end-to-end and help teams choose the best activation approach, from warehouse-based to real-time tracking, contributing to a robust digital analytics stack. /p b Responsibilities /b ul li Own Paid Media activation through data warehouse, Reverse ETL, and related data ecosystem /li li Move monitoring and observability of activation pipelines from manual checks to production-grade /li li Build and maintain Marketing-specific datasets using SQL and dbt for audiences and conversion signals /li li Collaborate on modelling patterns, architecture, and standards, owning the Marketing-specific transformation layer /li li Diagnose issues across the data chain with an end-to-end view of services /li li Advise on activation approaches (warehouse-based, real-time tracking, MMPs, or upstream Engineering/Data solutions) /li li Contribute to the Digital Analytics stack including Google Tag Manager, server-side tracking, and Singular /li /ul b Key requirements /b ul li Proficient in SQL for complex datasets and production problems /li li Experience with dbt or equivalent data transformation framework /li li Experience with production systems moving data between platforms /li li Experience with customer/marketing data including events, user attributes, and identifiers /li li Knowledge of event managers in advertising platforms (Google Ads, Meta, TikTok) /li li Collaborative with Data Engineers, Analytics Engineers, and Software Engineers /li li Ability to discuss trade-offs, participate in Git/code review, and seek external expertise when needed /li li Comfort with ambiguity and structured problem-solving /li /ul ul li Collaborative mindset /li li Analytical and problem-solving ability /li li Ability to communicate trade-offs clearly /li li SQL /li li dbt /li li Marketing data activation /li /ul
Senior Digital Analyst (Data Activation) employer: Wise
Wise is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for a Lead ML / Data Scientist to thrive. With a hybrid working model, generous personal development budgets, and a commitment to employee growth, you will have the flexibility and resources to excel in your role while contributing to meaningful projects that redefine how money moves globally.
