At a Glance
- Tasks: Drive CRM marketing strategies through data analysis and actionable insights.
- Company: Join a dynamic marketing analytics team in a growing public company.
- Benefits: Competitive salary, flexible work, private medical insurance, and a paid sabbatical.
- Other info: Enjoy a fun, pet-friendly office with group activities and excellent career growth opportunities.
- Why this job: Make a real impact on customer engagement and retention with your analytical skills.
- Qualifications: Experience in marketing analytics, strong SQL skills, and ability to communicate insights effectively.
The predicted salary is between 60000 - 85000 £ per year.
Job Description
We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments.
As a key member of the Marketing Analytics organisation, you will report to the Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.
This is a high-impact role where you'll collaborate closely with our CRM, Product, Data Science, and Growth teams.
You will help define and execute the measurement framework for CRM initiatives, ensure data quality is top‑notch, and provide analytical expertise to truly optimise customer engagement strategies.
Your work will directly influence how we acquire, engage, and retain customers by building and running data‑driven CRM programs.
Key Responsibilities
- Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.
- Design and execute in‑depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
- Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.
- Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.
- Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.
- Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
- Contribute to the development of the overall CRM analytics strategy and measurement framework.
- Required Qualifications
- Proven, hands‑on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
- Strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
- Experience with data modelling (dbt) and visualisation tools to create insightful and easy‑to‑digest dashboards and reports.
- Comfortable with a programming language such as Python or R for data analysis.
- Solid understanding of experimental design and statistical testing methodologies.
- Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
- Experience working cross‑functionally with marketing and product teams.
- Preferred Qualifications
- Knowledge of marketing automation platforms and CRM tools.
- Familiarity with various customer segmentation techniques and personalisation frameworks.
Benefits
- RSU's in a growing and public company
- Work from (almost) anywhere in the world for up to 90 days a year
- Flexible working – you’re trusted to do the right thing and be responsible
- Private Medical Insurance + Life Insurance
- Discounted gym memberships and cycle to work scheme
- A paid 6‑week sabbatical leave after four years
- 26 weeks maternity leave at full pay
- An annual self‑development budget
- Annual Mission Days festival
- Pet friendly offices
- Lots of fun group activities like yoga, running and board game nights
Find out more about our benefits in our London office.
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Senior Data Analyst - CRM Analytics employer: Wise
Wise is an exceptional employer that prioritises the well-being and professional growth of its employees. With a dynamic work culture that fosters innovation and collaboration, team members are encouraged to develop their skills while contributing to meaningful resilience strategies on a global scale. Located in a vibrant city, Wise offers competitive benefits and unique opportunities for career advancement, making it an ideal place for those seeking a rewarding and impactful career.
