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For Companies At a Glance
- Tasks: Lead marketing strategies for DACH, driving growth and local relevance.
- Company: Join Wise, a global leader in financial services with a diverse team.
- Benefits: Full-time role with opportunities for remote work and career progression.
- Why this job: Make an impact in a dynamic environment while shaping the future of finance.
- Qualifications: Native German speaker with expertise in brand and performance marketing.
- Other info: Collaborative culture that values diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
As the Regional Marketing Lead for DACH you are the owner of Wise’s growth engine in Germany and Switzerland bridging the gap between regional brand vision and local market reality. Please note this position requires native German language skills.
Key Responsibilities
- Strategic ownership: Develop and own the DACH growth roadmap through deep understanding of the customer brand market and commercial priorities. You’ll identify our key audiences and define our local positioning to solve local customer tensions and drive Wise’s relevance.
- Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels ensuring every touchpoint is optimised for conversion and retention.
- Data-driven optimisation: Partner with data teams to measure incrementality and brand lift ensuring every Euro spent is an investment in scalable growth.
- Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend.
- Cross-functional orchestration: Work closely with the Product Analytics Insight Creative PR and Central media channel teams to ensure successful and efficient rollouts in line with the local compliance and regulatory context.
- P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.
Requirements
- DACH expert: You are a native German speaker with a pulse on the region. You understand the specific nuances of the German & Swiss financial behaviour and consumer landscape.
- Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition and retention across the entire lifecycle from high-impact TV and OOH campaigns to referral loops and CRM.
- Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance in the DACH market.
- Analytical rigour: You are comfortable in a dashboard. You don’t just report numbers; you extract the why and translate it into a what’s next.
- Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
- Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced matrixed environment.
- Result-focused: Ability to think 12 months ahead while delivering on this week’s KPIs.
Additional Information
For everyone everywhere. We’re people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Regional Marketing Lead - DACH employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead - DACH
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can bridge their brand vision with local market needs, just like the role requires.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in the past. Companies love candidates who can turn numbers into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Marketing Lead - DACH
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the DACH market and reflect your knowledge of local nuances. This shows us that you’re not just applying for any job, but specifically for this role.
Showcase Your Experience: Highlight your past achievements in marketing, especially those that demonstrate your ability to drive growth and manage campaigns. Use specific examples that align with the responsibilities listed in the job description. We love seeing how you've made an impact!
Be Data-Driven: Since we value analytical skills, make sure to include any experience you have with data analysis and optimisation. Share how you've used data to inform your marketing strategies and improve performance. This will show us you can think critically about your work.
Keep It Professional Yet Personal: While it’s important to maintain professionalism, don’t shy away from letting your personality shine through. We appreciate authenticity, so feel free to share your passion for marketing and why you want to join our team at Wise. Apply through our website to make sure your application gets to us directly!
How to prepare for a job interview at Wise
✨Know Your DACH Market
Make sure you brush up on the specific nuances of the German and Swiss financial behaviour. Understanding local consumer landscapes will not only impress your interviewers but also show that you're genuinely interested in the role and the region.
✨Showcase Your Campaign Success
Prepare to discuss your past experiences with full-funnel campaigns. Bring examples of how you've driven brand health and customer acquisition, and be ready to explain the strategies you used to optimise conversion and retention across various channels.
✨Be Data-Driven
Since this role requires analytical rigour, come prepared with insights from your previous roles. Discuss how you've partnered with data teams to measure success and how you've used those insights to inform your marketing strategies.
✨Demonstrate Collaborative Leadership
This position involves working closely with various teams, so highlight your experience in influencing central teams and external partners. Share examples of how you've successfully orchestrated cross-functional projects in a fast-paced environment.