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- Tasks: Lead marketing strategies and campaigns to drive growth in Spain and France.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Diverse and inclusive culture, competitive salary, and career progression opportunities.
- Why this job: Make a real impact on financial services while working in a dynamic environment.
- Qualifications: Native Spanish speaker with strong marketing expertise and analytical skills.
- Other info: Collaborative team atmosphere with a focus on innovation and growth.
The predicted salary is between 36000 - 60000 £ per year.
Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As the Regional Marketing Lead, you are the owner of Wise's growth engine in Spain (you will also initially hold interim responsibility for France), bridging the gap between regional brand vision and local market reality. Please note this role requires native Spanish language skills. This is a high-impact, hands-on role. You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end-to-end execution of full-funnel campaigns. You'll be responsible for making Wise culturally resonant and commercially dominant in these key European markets.
Key Responsibilities- Strategic ownership: Develop and own the growth roadmap for Spain and France through deep understanding of the customer, brand, market, and commercial priorities. You'll identify our key audiences and define our local positioning to solve local customer tensions and drive Wise's relevance.
- Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention.
- Data-driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Euro spent is an investment in scalable growth.
- Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend.
- Cross-functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with the local compliance and regulatory context.
- P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.
- Spain expert: Native Spanish speaker. You understand the specific nuances of the Spanish financial behaviour and consumer landscape. You are also ready to apply your expertise to the French market in the interim, ensuring continuity and growth.
- Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle, from high-impact TV and OOH campaigns to referral loops and CRM.
- Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance.
- Analytical rigour: You are comfortable in a dashboard. You don't just report numbers; you extract 'the why' and translate it into a 'what's next.'
- Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
- Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced, matrixed environment.
- Result-focused: Ability to think 12 months ahead while delivering on this week's KPIs.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Regional Marketing Lead employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, whether at a networking event or an interview, bring examples of your work. This could be case studies, campaign results, or even a portfolio. It’s all about proving you can deliver results!
✨Tip Number 3
Be ready to adapt! The marketing landscape is always changing, so show that you’re flexible and willing to learn. If you hear about new tools or strategies, dive into them. Employers love candidates who are proactive and can pivot based on data and insights.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it shows you’re genuinely interested in being part of our mission at Wise!
We think you need these skills to ace Regional Marketing Lead
Some tips for your application 🫡
Show Your Passion for the Role: When you're writing your application, let your enthusiasm for the Regional Marketing Lead position shine through. We want to see how excited you are about helping Wise grow in Spain and France, so don’t hold back!
Tailor Your Experience: Make sure to highlight your relevant experience in both brand and performance marketing. We’re looking for someone who can bridge the gap between our brand vision and local market reality, so connect your past roles to what we do at Wise.
Be Data-Driven: Since this role involves a lot of data analysis, don’t forget to mention your analytical skills. Share examples of how you've used data to drive marketing decisions in the past – we love a good story backed by numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Wise
✨Know Your Market Inside Out
As a Regional Marketing Lead, you need to demonstrate a deep understanding of the Spanish and French markets. Research local consumer behaviours, financial trends, and cultural nuances. Bring specific examples of how you've successfully navigated these markets in the past.
✨Showcase Your Data Skills
This role is all about data-driven decision-making. Be prepared to discuss how you've used analytics to optimise campaigns and drive growth. Bring along examples of dashboards or reports you've created that led to actionable insights.
✨Prepare for Campaign Management Questions
Expect questions about your experience with full-funnel campaigns. Have a few case studies ready where you managed campaigns from start to finish, highlighting your strategic thinking and execution skills. Make sure to mention any cross-channel strategies you've implemented.
✨Demonstrate Collaborative Leadership
Wise values collaboration across teams. Be ready to share experiences where you've influenced central teams or external partners. Highlight your ability to work in a fast-paced environment and how you’ve led projects that required input from multiple stakeholders.
