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For Companies At a Glance
- Tasks: Lead product marketing for innovative financial solutions, making complex concepts simple and accessible.
- Company: Join Wise, a global tech company revolutionising how people manage their money.
- Benefits: Competitive salary, stock options, and the chance to make a real impact.
- Why this job: Empower millions to manage their wealth while working in a dynamic, autonomous team.
- Qualifications: 4+ years in product marketing, strong financial literacy, and a data-driven mindset.
- Other info: Diverse and inclusive culture with excellent career growth opportunities.
The predicted salary is between 78000 - 108000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Our mission is to make lives easier and save money for people and businesses sending money internationally.
As part of our team, you will help create an entirely new network for the world’s money. You will join the Grow Squad, responsible for the "Holding" and "Wealth" pillars of our mission, empowering Wise customers to make their money work as hard as it can.
Through our Assets product, we enable customers to move their money out of 0% interest holding accounts into government-backed interest assets or global stocks, while retaining instant access to their funds. We have successfully launched Assets in multiple regions, managing billions in customer funds, and now aim to scale this impact to millions more users.
The Role involves being the strategic commercial voice of the Assets product, working directly within the Product team alongside the Senior Product Manager, Designers, Analysts, and Engineers. You will own the go-to-market strategy, product positioning, and lifecycle adoption for our investment products globally.
Your challenge is to explain complex financial mechanics in a simple, transparent, and fair manner, bridging the gap between regulatory compliance and customer delight.
What You Will Be Doing
- The Strategy & Positioning (The "Why"): Define the global positioning for Wise Interest and Stocks, translating technical wealth-tech concepts into clear value propositions that resonate with diverse customer segments.
- Market & Competitor Intelligence: Be the expert on the landscape, mapping user needs regarding savings and investments to inform the product roadmap.
- Nomenclature: Work with Product, Legal, and Compliance to define how we name and present asset classes, ensuring clarity and trust.
- The Launch & Go-to-Market (The "How"): Lead the GTM strategy for launching Assets in new markets and deploying new asset classes, coordinating cross-functional teams for compliant launches.
- Sales & Support Enablement: Ensure Customer Support and Sales teams understand the product, equipping them with necessary materials to support customers.
Qualifications
- Product Marketing Native: 4+ years of experience in Product Marketing, preferably within FinTech or WealthTech.
- Financial Literacy: Comfortable with concepts like AUM, APY, Yield, and able to explain financial products without jargon.
- Regulatory Comfort: Experience in regulated industries, crafting compliant and compelling copy.
- Data-Driven Storyteller: Use data to measure the impact of messaging and iterate based on conversion funnels.
- Global Mindset: Understand cultural differences in wealth and savings, localising value propositions accordingly.
What We’re Looking For (The Interview Focus)
- Demo of Your Metrics Framework: Share a framework used to measure PMM impact, linking marketing activities to business results.
- The "Misaligned Insight" Story: Discuss a time your understanding of the user was wrong and how you validated it.
- User Journey Mapping: Demonstrate expertise in mapping a complex user journey and identifying friction points.
What’s In It For You?
- Impact: Influence how millions manage their life savings and help strip unfair fees from the banking sector.
- Autonomy: Work in autonomous squads, empowered to identify opportunities.
- Compensation: Competitive base salary (£90k - £120k dependent on experience) plus a generous RSU package.
We believe teams are strongest when they are diverse, equitable, and inclusive. We celebrate our differences and ensure every Wiser feels respected and empowered to contribute towards our mission.
Product Marketing Lead - Assets employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead - Assets
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Wise's mission and how the Assets product fits into it. This will help you articulate your passion and show you're the right fit for the team.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and how they relate to the role. Use data to back up your achievements and demonstrate your impact in previous positions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Wise team and making a difference in the world of finance.
We think you need these skills to ace Product Marketing Lead - Assets
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the Product Marketing Lead role.
Tailor Your Application: Make sure to customise your application to highlight how your skills and experiences align with our mission at Wise. Focus on your product marketing experience in FinTech and how you can help us redefine savings and investments for our customers.
Showcase Your Financial Savvy: Since this role involves complex financial concepts, demonstrate your understanding of terms like APY, Yield, and Assets Under Management. Use clear examples from your past work to show how you've successfully communicated these ideas to diverse audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Wise!
How to prepare for a job interview at Wise
✨Know Your Metrics
Be ready to showcase a metrics framework that links your marketing activities to tangible business results. Think about how you can demonstrate the impact of your strategies on adoption rates and customer lifetime value. This will show Wise that you understand the importance of data in driving decisions.
✨Share Your Learning Moments
Prepare a story about a time when your understanding of user needs was off. Discuss how you validated your assumptions and pivoted your messaging or product accordingly. This reflects your ability to learn from mistakes and adapt, which is crucial for a role that bridges complex financial concepts with customer understanding.
✨Map the User Journey
Demonstrate your expertise in mapping out a user journey, especially in relation to financial anxiety and product adoption. Highlight how you identified friction points and what changes you made to improve the experience. This will show your strategic thinking and customer-centric approach.
✨Understand the Market Landscape
Familiarise yourself with Wise's competitors and the broader financial landscape. Be prepared to discuss how you would position the Assets product against traditional banks and other fintechs. This knowledge will help you articulate a compelling go-to-market strategy during the interview.
