At a Glance
- Tasks: Lead product marketing strategy and simplify complex financial concepts for diverse customers.
- Company: Join a dynamic fintech company redefining banking for a global audience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on global expansion and customer satisfaction.
- Why this job: Make a real impact by empowering users to grow their wealth with innovative financial products.
- Qualifications: Experience in product marketing and a passion for finance and technology.
The predicted salary is between 60000 - 80000 £ per year.
The Team: Grow Squad
You will join the Grow Squad, the cross‑functional team responsible for the "Holding" and "Wealth" pillars of our mission. Our goal is to empower Wise customers to live the life they want by making their money work as hard as it can. We are redefining what a "current account" or "savings account" means for an international life. Through our Assets product, we enable customers to move their money out of 0% interest holding accounts and into government-backed interest assets or global stocks, all while retaining instant access to spend and send their funds globally. We have successfully launched Assets in the UK, EEA, Singapore, Australia, and Brazil, managing billions in customer funds. Now, we need to scale this impact to millions more users.
The Role
We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product. This is not a downstream "marketing communications" role. You will sit directly within the Product team, working side‑by‑side with Product Managers, Designers, Analysts, and Engineers. You will own the go‑to‑market strategy, product positioning, and lifecycle adoption for our investment products globally. Your challenge is to explain complex financial mechanics (Money Market Funds, Equity Indices, Yields) in a way that is simple, transparent, and radically fair. You will bridge the gap between "regulatory compliance" and "customer delight," ensuring that users understand how to grow their wealth with Wise safely.
What You Will Be Doing
- The Strategy & Positioning (The "Why"): Shape the narrative: You will define the global positioning for Wise Interest and Stocks. You will translate wealth‑tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions that resonate with diverse customer segments — from freelancers in Brazil to expats in Singapore.
- Market and competitor intelligence: You will be the expert on the landscape — not just other fintechs, but also traditional banks. You will help the team map user needs and anxieties regarding "savings" and "investments" to inform the product roadmap, ensuring we are building solutions that solve real problems, not just features.
- The Launch & Go‑to‑Market (The "How"): Global expansion: Lead the GTM strategy for launching Assets in new markets (e.g., expanding our footprint in APAC or the Americas) and deploying new asset classes. You will coordinate cross‑functional teams (Legal, Compliance, PR, Paid Media, CRM) to execute flawless, compliant launches.
- On‑going campaigns: Once we’re live in a market, the job is far from over. You’ll continuously think about how we can get more customers to try Assets, how to tweak the messaging to make it more locally compelling, and what the right channels to reach potential customers are. You’ll root these decisions in data, and work closely with both the product and marketing teams to execute high‑value campaigns.
- Sales and support enablement: Ensure our Customer Support (CS) and Sales teams understand the product inside‑out. You will equip them with the pitch decks, FAQs, and "battle cards" needed to support customers and answer complex questions about risk and returns.
Product Marketing Lead employer: Wise
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Product Marketing Lead, you will have the opportunity to shape the future of financial products while working alongside talented professionals in a supportive environment that prioritises employee growth and development. With a commitment to transparency and fairness, Wise empowers its employees to make a meaningful impact on customers' lives globally, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
