At a Glance
- Tasks: Shape media strategy and execute campaigns across global markets to drive growth.
- Company: Join Wise, a global leader in media innovation and strategy.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with the chance to influence global media buying.
- Why this job: Make a real impact on how we connect with audiences worldwide.
- Qualifications: Experience in media strategy, data-driven mindset, and collaborative skills.
The predicted salary is between 58500 - 71500 £ per year.
As a global media specialist at Wise, you will shape the media strategy and executions across international markets to drive growth and efficiency. You collaborate with external agencies and internal teams to optimize spend, test new channels, and refine campaigns based on performance insights. You’ll balance traditional and programmatic buying, embracing technology to measure outcomes. This role offers the chance to impact Wise’s global customer reach and transform how we connect with audiences.
Responsibilities
- Develop media plans and briefs in collaboration with agencies and regional teams
- Review suppliers and media technology to optimize buy options (in-house vs. outsourced)
- Define test & learn agendas for channel mix and flighting options
- Monitor performance against forecasts and drive in-flight optimisations
- Conduct post-campaign analysis and codify learnings for future flights
Key requirements
- Experience delivering media strategy and execution across international markets
- Data-driven approach with passion for media and balanced buying methods
- Knowledge of evolving media landscape, including DSPs and measurement tools
- Ability to work with agencies and internal teams to align on goals
- Data-driven
- Collaborative
- Ownership mindset
- Media planning and buying across TV/CTV, OOH/DOOH and Radio
- Programmatic and traditional buying methods
- DSPs and attention providers
Senior Media Planning & Buying Manager in London employer: Wise
Wise is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for a Lead ML / Data Scientist to thrive. With a hybrid working model, generous personal development budgets, and a commitment to employee growth, you will have the flexibility and resources to excel in your role while contributing to meaningful projects that redefine how money moves globally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media Planning & Buying Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Media Planning & Buying Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
