At a Glance
- Tasks: Analyse marketing data to enhance our attribution model and drive effective spending.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on marketing effectiveness and help shape the future of finance.
- Qualifications: Experience in data analysis and a passion for marketing insights.
The predicted salary is between 60000 - 80000 £ per year.
Company Description
Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
Job Description
We are looking for an analytical and curious Senior Marketing Data Analyst to join our Marketing Science team. Our mission is to fuel sustainable growth by measuring marketing effectiveness - building a unified measurement framework based on experimentation, Marketing Mix Models and tracked attribution.
Your Mission
In this role, you will help us build our best representation of marketing effectiveness by enhancing and maintaining our attribution model. You will partner with our Lead Analyst to own the code and define our attribution logic while partnering with marketing teams to ensure every £ is spent efficiently.
Key Responsibilities
- Maintain and enhance our attribution model logic. Use dbt to maintain data pipelines, refine attribution rules, and implement new logic as our channel mix and marketing effectiveness understanding evolves.
- Ensure the accuracy of marketing data integrity in our attribution model.
- Work with the Data Science, Acquisition and marketing teams to evolve our model.
- Build dashboards that allow marketing stakeholders to self-serve daily performance metrics.
- Translate complex datasets and modelling results into clear, non-technical narratives for marketing stakeholders.
- Execute detailed, in-depth analyses to identify improvement opportunity areas in our current measurement capabilities and propose solutions.
Senior Marketing Data Analyst - Marketing Science | London, UK employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Data Analyst - Marketing Science | London, UK
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical prowess. This gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for those tricky interview questions! Research common queries for data analysts and practice your responses. We want you to feel confident when discussing your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Senior Marketing Data Analyst - Marketing Science | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Data Analyst role. Highlight your analytical skills and experience with attribution models, as well as any relevant tools like dbt. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing science and how you can contribute to our team. Be sure to mention specific projects or experiences that demonstrate your expertise in data analysis.
Showcase Your Analytical Skills: In your application, don’t forget to showcase your analytical skills. Provide examples of how you've used data to drive decisions or improve marketing effectiveness. We love seeing real-world applications of your skills!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative to connect with us directly!
How to prepare for a job interview at Wise
✨Know Your Numbers
As a Senior Marketing Data Analyst, you'll need to demonstrate your analytical skills. Brush up on key metrics and data analysis techniques relevant to marketing effectiveness. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Technical Skills
Familiarise yourself with dbt and any other tools mentioned in the job description. Prepare to talk about your experience with data pipelines and attribution models. If you can, bring examples of dashboards you've built or analyses you've conducted that showcase your technical prowess.
✨Communicate Clearly
You'll need to translate complex data into clear narratives for non-technical stakeholders. Practice explaining your past projects in simple terms. Think about how you can convey your findings effectively to marketing teams who may not have a technical background.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about Wise's marketing strategies and how they measure effectiveness. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.