At a Glance
- Tasks: Drive innovative CRM strategies and engage customers across the UK and Europe.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Be part of a diverse team committed to building money without borders.
- Why this job: Make a real impact on customer experiences and shape engaging campaigns.
- Qualifications: Mid-level B2C CRM experience with strong analytical and creative skills.
The predicted salary is between 50000 - 60000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. The CRM team is a diverse and inclusive crew of problem solvers from all over the world. We form long-term customer relationships through best-in-class communications - so more customers use Wise more often for their international money needs, stay with us longer, and advocate for us sooner. We place the customer at the heart of everything we do so they look forward to our communications because they’ll either be entertained, learn something new or find out about a useful product, service or promotion.
You’ll join a team of CRM specialists identifying regional opportunities to drive product adoption and improve retention, ensuring our lifecycle and adhoc communications are relevant and drive real impact in the UK and Europe.
We're seeking a versatile CRM Manager in London to help us drive our global B2C lifecycle communications strategy and implementation for the UK & Europe markets. In this role, you'll have the opportunity to shape and execute innovative campaigns, collaborate with cross-functional teams, and make a tangible impact on our customers' experience.
- Develop and manage our UK & Europe CRM strategy, including customer lifecycle management, segmentation and engagement initiatives.
- Utilise data and insights to segment customers effectively and tailor communications for maximum relevance and impact.
- Collaborate with Product, Marketing, Creative, Engineering & Analytics teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in-product messages).
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts.
- Oversee email calendar management, deliverability, and monthly reporting.
Mid-level experience in B2C CRM with a focus on segmentation, lifecycle management, and stakeholder engagement. Experience in end-to-end planning, development, and execution of large-scale engaging campaigns. Self-starter with a passion for taking ownership of projects and driving impact. Technically savvy with a creative eye for design and messaging. Strong analytical skills and a passion for leveraging data to drive performance. Comfortable creating and running complex and impact-driven A/B testing plans.
We're people building money without borders — without judgement or prejudice, too. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Regional CRM Manager - UK & Europe (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional CRM Manager - UK & Europe (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
