At a Glance
- Tasks: Drive innovative CRM strategies and engage customers across multiple channels.
- Company: Join a diverse, inclusive team at Wise, shaping global money solutions.
- Benefits: Competitive salary, flexible working, and opportunities for career growth.
- Other info: Be part of a global team that values diversity and inclusion.
- Why this job: Make a real impact on customer experiences in the UK and Europe.
- Qualifications: Mid-level B2C CRM experience with strong analytical and communication skills.
The predicted salary is between 50000 - 60000 £ per year.
The CRM team is a diverse and inclusive crew of problem solvers from all over the world. We form long‑term customer relationships through best‑in‑class communications - so more customers use Wise more often for their international money needs, stay with us longer, and advocate for us sooner. We place the customer at the heart of everything we do so they look forward to our communications because they’ll either be entertained, learn something new or find out about a useful product, service or promotion.
The team is structured into a Global team centered around our four main customer actions—Send, Hold, Receive, Spend & Grow, and a Regional team split by our key markets in the UK, Europe, North America, Latin America & APAC. So you’ll join a team of CRM specialists identifying regional opportunities to drive product adoption and improve retention, ensuring our lifecycle and adhoc comms are relevant and drive real impact in the UK and Europe.
We're seeking a versatile CRM Manager in London to help us drive our global B2C lifecycle communications strategy and implementation for the UK & Europe markets. In this role, you'll have the opportunity to shape and execute innovative campaigns, collaborate with cross‑functional teams, and make a tangible impact on our customers' experience.
- Develop and manage our UK & Europe CRM strategy, including customer lifecycle management, segmentation and engagement initiatives.
- Utilise data and insights to segment customers effectively and tailor communications for maximum relevance and impact.
- Collaborate with Product, Marketing, Creative, Engineering & Analytics teams to ensure alignment and seamless execution across multiple channels (email, push notifications, in‑product messages).
- Manage internal stakeholder communication and collaboration across various departments.
- Design and implement effective customer lifecycle management strategies to drive long‑term engagement and loyalty through continuous optimisation.
- Analyse campaign performance and use data to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention efforts.
- Implement the localisation process for Wise’s international campaigns.
- Oversee email calendar management, deliverability, and monthly reporting.
Mid‑level experience in B2C CRM with a focus on segmentation, lifecycle management, and stakeholder engagement. Proven track record of successful cross‑channel lifecycle communications. Experience in end‑to‑end planning, development, and execution of large‑scale engaging campaigns. Customer‑first attitude with a deep understanding of segmentation and customer needs. Comfortable communicating and collaborating with stakeholders at all levels and from different departments. Self‑starter with a passion for taking ownership of projects and driving impact. Technically savvy with a creative eye for design and messaging. Strong analytical skills and a passion for leveraging data to drive performance. Comfortable creating and running complex and impact‑driven A/B testing plans. Ideally proficient in using Braze or similar ESPs.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Regional CRM Manager in London employer: Wise
Wise is an exceptional employer that champions diversity and inclusion, fostering a collaborative work culture where every team member's contributions are valued. As a Regional CRM Manager in London, you'll enjoy the opportunity to drive impactful customer engagement strategies while benefiting from continuous professional development and a supportive environment that prioritises employee growth. With a focus on innovative campaigns and cross-functional collaboration, Wise empowers you to make a meaningful difference in the lives of customers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Regional CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Wise on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Wise’s CRM strategies and think about how your experience aligns with their goals. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Don’t forget to showcase your creativity! Bring examples of past campaigns you've worked on that had a real impact. This is your chance to shine and show how you can contribute to Wise’s innovative approach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Wise team.
We think you need these skills to ace Regional CRM Manager in London
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM shine through! We want to see how you can bring that customer-first attitude to the table and make a real impact on our communications.
Tailor Your Experience:Make sure to highlight your relevant experience in B2C CRM, especially around segmentation and lifecycle management. We love seeing how you've successfully executed campaigns that resonate with customers!
Be Data-Driven:We’re all about leveraging data to drive performance, so don’t forget to mention any analytical skills or experiences you have. Show us how you've used insights to optimise campaigns and improve engagement rates.
Apply Through Our Website:Finally, make sure to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Wise
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around customer lifecycle management and segmentation. Be ready to discuss how you've used data to tailor communications in previous roles, as this will show your understanding of the core responsibilities of the position.
✨Showcase Your Campaign Success
Prepare to share specific examples of successful campaigns you've managed. Highlight your role in the planning, execution, and analysis phases, and be ready to discuss the impact these campaigns had on customer engagement and retention.
✨Collaboration is Key
Since this role involves working with various teams, think of examples where you've successfully collaborated with cross-functional teams. Emphasise your communication skills and how you ensure alignment across departments to achieve common goals.
✨Data-Driven Mindset
Be prepared to talk about how you've leveraged data analytics in your previous roles. Discuss any A/B testing you've conducted and how you used the results to optimise campaigns. This will demonstrate your analytical skills and your passion for driving performance through data.
