At a Glance
- Tasks: Lead product marketing to position Wise globally and locally for potential customers.
- Company: Wise, a global tech company revolutionising money management.
- Benefits: Inclusive culture, career growth, and the chance to make a real impact.
- Other info: Join a diverse team committed to building money without borders.
- Why this job: Shape how millions discover Wise and help them manage their money effortlessly.
- Qualifications: Experience in product marketing and understanding of customer insights.
The predicted salary is between 50000 - 65000 £ per year.
hackajob is collaborating with Wise to connect them with exceptional professionals for this role.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
At Wise we’re building money without borders, for people without borders. Our mission is to make moving money around the world instant, transparent, convenient, and eventually free. Wise now has millions of customers all over the world who trust us to manage their money and make it easier to live an international life. Sending, receiving, spending, and holding – anywhere in the world.
The “discoverability” of Wise is critical to this mission. For millions of people, the website and logged-out experience is the very first touchpoint. This is where they learn what Wise is, how Wise can help them, and why they should choose us over others. We’re looking for a Product Marketing Lead to own how we position Wise across our logged-out and discovery surfaces globally as well as locally.
As part of the Discovery product team, you’ll own how Wise is positioned to potential customers at the very start of their journey. You keep a close eye on micro and macro trends, mapping what people expect when they look for financial solutions and shaping the product and content to meet those expectations. Working closely with design, research, SEO, and regional teams, you’ll drive adoption through clear value propositions and strong positioning across our logged-out website, landing pages, and acquisition surfaces.
You’ll work with marketing to build awareness and conversion campaigns that connect with customers in our main markets. Whether it’s through homepage, or SEO-driven content, your job is to make sure people understand what Wise can offer them, and why Wise is ultimately the smart choice.
You’ll keep your finger on the pulse of how customers perceive us. That means listening to customer feedback, monitoring competitive moves, and making sure the team understands what resonates and what doesn’t. You’ll translate these insights into clear positioning frameworks that inform logged out surfaces and product narratives that shape both acquisition and onboarding.
We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it’s like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead - Global Consumer (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead - Global Consumer (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
