Company DescriptionWise is a global technology company, building the best way to move and manage the world's money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. Job DescriptionOur Regional Marketing team ensures we deliver on our mission to create a world of money without borders for everyone, everywhere. The Regional Marketing team plays a pivotal role in driving Wise's mission across international markets, ensuring millions of people and businesses save money on cross-border payments. By crafting tailored, data-driven, and locally relevant strategies, this team ensures Wise's messaging resonates with diverse audiences — adapting to unique market dynamics, cultural insights, and competitive landscapes. Beyond driving user acquisition and growth, the regional marketing leads execute impactful, market-specific campaigns while working in close collaboration with central teams across media, creative, PR, and Product. Together, they ensure Wise's global presence remains powerful, agile, and authentically connected to local audiences, fueling sustainable growth and reinforcing Wise's position as a leader in international finance. We're looking for a Director of Regional Marketing (Latam and MEA) to join us and do things differently. As the Director of Regional Marketing for this business unit, you'll lead Wise's regional marketing strategy for all of our products in the region, driving execution across these markets and managing a team of Regional Marketing Leads. You'll have the opportunity to shape regional marketing from the ground up and build a high-performing team to drive growth in one of the world's most innovative fintech companies. Define and oversee Wise's regional marketing strategy across, ensuring local relevance and alignment with global goals. Hire, manage and support a team of Regional Marketing Leads in executing local plans, delivering impactful campaigns and driving regional growthBuild a team who can activate new channels, tests or activations in the market with a strong learning agenda and measurement frameworks. Provide functional leadership and matrix oversight to the wider marketing team in these markets, acting as the senior point of guidance and mentorship. Get to a local marketing strategy for each market including audience and segment identification, messaging and positioning, diagnosis of funnel and brand performance KPIs and a clear full-funnel marketing plans. Develop a playbook for regional market growth based on insights, best practices, and experiments, in line with local compliance and regulationsOwn and optimise regional marketing budgets, ensuring efficient allocation of resources across existing activities and new initiatives. Act as the key bridge between central teams (media, creative, PR, growth) and regional needs, prioritising resources and streamlining communication and decision makingCollaborate with Product teams to ensure marketing strategies align with product roadmaps and customer insights; being a senior counterpart for our Regional Product Directors. Advocate for regional needs within the broader marketing organisation and report on performance to senior leadership. Cultivate strong relationships with local agencies and partners. Extensive experience in growth/marketing roles, including leadership responsibilities for regional teams across several regions. Strong experience in setting regional/local marketing strategy and owning execution, ideally in fintech or tech industries. Ability to understand complex technical products and data, turning these into simple and compelling customer propositions. Performance Marketing Expertise: Deep understanding of performance marketing, brand marketing, and local market dynamics. Data-Driven Mindset: Strong ability to analyse market performance and translate insights into actionable plans. Leadership Qualities: Effectiveness of regional budget allocation and clear return on investmentImprovement in brand awareness, engagement levels, and sentiment in regional markets, demonstrating effective localisation through customer feedbackQuality of regional insights and data that informs and affects global product and marketing teams. High-performing Regional Marketing team, measured by team effectiveness, retention, and successful achievement of team strategyWe offer full relocation to London for the roleAdditional InformationFor everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. Financial Services
International Marketing Business Manager in London employer: Wise
Wise is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for a Lead ML / Data Scientist to thrive. With a hybrid working model, generous personal development budgets, and a commitment to employee growth, you will have the flexibility and resources to excel in your role while contributing to meaningful projects that redefine how money moves globally.
