At a Glance
- Tasks: Create and scale engaging content for Wise Platform's global marketing campaigns.
- Company: Join Wise, a leading tech company revolutionising money management worldwide.
- Benefits: Enjoy competitive salary, stock options, flexible work policies, and wellness benefits.
- Other info: Collaborate with global teams and develop your skills under experienced leadership.
- Why this job: Make an impact by crafting compelling narratives in the fast-paced fintech industry.
- Qualifications: 4-6 years of B2B content marketing experience, preferably in payments or financial software.
The predicted salary is between 59400 - 72600 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
We are seeking a strategic, execution-focused, and highly creative Content Marketing Manager to build, draft, and scale Wise Platform’s external content engine globally. Working directly alongside the Product Marketing Lead and Global Head of Marketing, you will act as the primary content engine for Wise Platform. You will turn complex cross-border payment capabilities into high-converting external narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero campaign assets.
Your mission:
- Own end-to-end delivery of flagship campaign assets set by leadership. Draft/edit whitepapers, write landing page copy, configure gating strategy, write channel email comms, and coordinate supporting channels of distribution (e.g. webinars and social).
- Extract maximum content value from our flagship conference series (Wise Connect APAC, EMEA, NAM). Oversee video testimonials, blog recaps, highlight reels, and speaker script reviews.
- Direct the organic and paid social media strategy for the main Wise Platform LinkedIn page and key Continuously execute on core content strategies - drafting and distributing whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral mapped directly to each stage of the B2B buyer journey.
- Interview internal Subject Matter Experts (SMEs), Product Managers, Commercial Leaders, and external enterprise clients to create authoritative, educational, and thought leadership-led content.
This role will give you the opportunity to:
- Own executive social profiles, 360 GTM campaigns, and explore new content formats.
- Collaborate directly with Wise Platform executive leaders, commercial heads, and tier-1 banking/fintech partners globally.
- Hone full-funnel content marketing skills under experienced senior leadership, with room to specialise or step into lead roles as the team expands.
- Work on global GTM campaigns while collaborating closely across EMEA, APAC, and NAM teams.
Qualifications
- 4-6+ years of hands-on B2B content marketing experience, with a strong preference for payments, paytech, or financial software experience.
- Exceptional portfolio across both long-form and short-form assets - including whitepapers, eGuides, blogs, conversion landing pages, customer case studies, and video scripts.
- Hands-on experience owning B2B social channels (specifically LinkedIn organic and paid via Campaign Manager) and ghost writing for executive leaders.
- Proven track record of managing full lifecycle campaign distribution across email nurture streams, social copy, media partnerships, and blogs.
- Deep understanding of how to connect top-of-funnel thought leadership directly to bottom-of-funnel product evaluation assets that influence commercial pipeline.
- Ability to take top-level strategy from leads and independently drive end-to-end production without compromising on quality or brand tone.
- Comfortable navigating CRM tools (Salesforce or HubSpot) and LinkedIn Campaign Manager to track content performance and campaign distribution.
Nice to have:
- Direct domain experience in cross-border payments (FX, transaction banking, embedded finance).
- Experience marketing directly to banks or fintechs in an agency or fast-paced scale-up environment.
- Basic audio and video editing skills for creating short-form social clips and teasers.
- SEO and keyword research proficiency.
Additional Information
What we offer: Competitive salary and stock options package. Flexible working policies and "Me Days" / "Mission Days". Sabbatical leave after 4 years of service. Comprehensive health and wellness benefits.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Summary
- Type: Full-time
- Function: Marketing
- Experience level: Mid-Senior Level
- Industry: Financial Services
Content Marketing Manager (B2B) - Wise Platform in London employer: Wise
Wise is an exceptional employer that prioritises the well-being and professional growth of its employees. With a dynamic work culture that fosters innovation and collaboration, team members are encouraged to develop their skills while contributing to meaningful resilience strategies on a global scale. Located in a vibrant city, Wise offers competitive benefits and unique opportunities for career advancement, making it an ideal place for those seeking a rewarding and impactful career.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager (B2B) - Wise Platform in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager (B2B) - Wise Platform in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
