At a Glance
- Tasks: Lead ASO strategy to boost app downloads and enhance user engagement.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, diverse team culture, and opportunities for growth.
- Other info: Work with mobile engineers and designers to implement your strategies.
- Why this job: Shape the future of ASO in a fast-paced, innovative environment.
- Qualifications: Experience in ASO for high-growth apps, especially in Fintech.
The predicted salary is between 60000 - 80000 € per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
We are looking for a data-driven ASO Manager to join our SEO team. Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. You will be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content.
Job responsibilities:
- Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings.
- Conduct deep-dive research to identify high-intent search terms that drive not just 'browsing,' but high-value app adoption.
- Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression to Download.
- Design and implement a content calendar for In-App Events (iOS) and Promotional Content (Android) to drive re-engagement and visibility.
- Build and deploy a strategy for Custom Product Pages (CPP) and Custom Store Listings (CSL) to align our store presence with specific marketing campaigns and user segments.
- Partner with our analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified.
About you / requirements:
- You have a proven track record of managing ASO for high-growth apps, ideally in Fintech.
- You don’t just report on rankings; you understand the nuances of conversion loops and how ASO impacts the wider growth funnel.
- Experience using Custom Product Pages to improve download rate.
- You are deeply familiar with App Store Connect and Google Play Console, including their native testing tools.
- You can bridge the gap between 'what the algorithm wants' and 'what the user needs to see.'
- You have experience with writing high-quality briefs for designers that balance 'cool looking' with 'high-converting.'
- You are comfortable working autonomously in a fast-paced environment and can manage stakeholders across marketing and product.
What makes this role different:
- This is not a generic ASO role. You are not joining a mature channel. You are expected to help create it.
- You will have access to mobile engineers, designers and analysts directly in the team, so you can be sure that your plan will be implemented and you can see results of your work.
- Build our ASO strategy from scratch.
- Have an opportunity for significant growth in the role, building out a new function from the ground up.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.
ASO Manager in London employer: Wise
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives and every team member's contribution is valued. As an ASO Manager, you will have the unique opportunity to shape our global ASO strategy from the ground up, working alongside talented mobile engineers and designers in a fast-paced environment. With a commitment to employee growth and a diverse international team, Wise empowers you to make a meaningful impact while advancing your career in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Wise. A friendly chat can open doors and give you insider info on what they're really looking for.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your ASO successes. When you get the chance to chat with hiring managers, let your results do the talking.
✨Tip Number 3
Be ready to discuss your strategies! During interviews, be prepared to dive deep into your ASO approach. They’ll want to know how you think and what innovative ideas you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Wise team.
We think you need these skills to ace ASO Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the ASO Manager role. Highlight your experience with ASO strategies, especially in high-growth apps, and show us how you can contribute to our mission at Wise.
Show Your Data Skills:Since this role is all about being data-driven, don’t forget to include specific examples of how you've used data to drive ASO success in the past. We want to see your analytical side shine through!
Be Creative with Your Content:We’re looking for someone who can bridge the gap between what algorithms want and what users need. Share any innovative ideas or past projects where you’ve designed engaging content that led to higher conversion rates.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Wise
✨Know Your ASO Inside Out
Before the interview, make sure you’re well-versed in ASO strategies, especially those relevant to fintech. Brush up on your knowledge of App Store Connect and Google Play Console, and be ready to discuss how you've used these tools to drive app downloads.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to discuss specific metrics and results from your past ASO campaigns. Bring examples of how you’ve conducted A/B tests and what insights you gained from them. This will demonstrate your analytical mindset and ability to measure success.
✨Prepare for Scenario Questions
Expect questions that ask how you would approach building an ASO strategy from scratch. Think about potential challenges and how you would overcome them. This shows your problem-solving skills and readiness to take on a new function.
✨Align with Wise’s Mission
Familiarise yourself with Wise’s mission and values. Be prepared to explain how your ASO strategies can contribute to making money management easier for users. Showing that you understand and align with their goals will set you apart as a candidate.
