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For Companies At a Glance
- Tasks: Lead marketing experimentation to drive growth and enhance effectiveness.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, RSUs, and a diverse, inclusive work environment.
- Why this job: Shape marketing strategies and make impactful decisions in a dynamic team.
- Qualifications: 4+ years in marketing analytics; strong SQL and Python skills required.
- Other info: Opportunity for career growth and leadership development.
The predicted salary is between 75000 - 100000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money.
We are looking for an exceptional Lead Marketing Experimentation Analyst to define and lead marketing’s experimentation roadmap at Wise. Experimentation is a key pillar for exploring marketing growth opportunities, driving smarter investment decisions and enhancing our marketing effectiveness measurement strategy. This role is ideal for a strong individual contributor who wants to expand their scope, influence strategy and begin developing management skills by partnering closely with a Lead Analyst.
Your Mission
Our marketing experimentation program is a core driver of wiser investment and sustainable growth. You will be responsible for shaping a world-class marketing’s experimentation roadmap, fostering the prioritisation of high value opportunities and guiding marketing teams on what, how, when and where to test and drive recommendations based on test results. You will be a key player in helping marketing teams accelerate their impact on the business.
Key Responsibilities
- Develop a strategy, prioritization and roadmap for marketing experimentation.
- Identify high impact testing opportunities across channels and influence them within marketing.
- Collaborate with marketing and finance teams to define testing budgets and priorities.
- Coordinate the experimentation agenda and ensure timely, high quality delivery.
- Deliver best in class marketing experiment designs and results alongside our exceptional Lead Experimentation Analyst.
- Ensure rigor in test design, analysis and interpretation.
- Translate experimental results into clear, actionable insights and recommendations.
- Present findings to marketing partners, helping them confidently act on results.
- Advocate for evidence-based decision making across marketing teams.
- Collaborate with data science and marketing analytics teams to integrate test results into our marketing effectiveness measurement framework.
- Manage and develop a team of one marketing analyst (IC), fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented.
- Act as a subject of matter of measuring marketing effectiveness via experimentation.
Qualifications
- Bachelor’s degree in Statistics, Economics, or other relevant fields.
- 4+ years of experience in a marketing analytics or data science role.
- Management experience is not required but advantageous.
- Proficiency in SQL, advanced in Python and experience in data visualization tools (example, Looker). (dbt is advantageous).
- Very strong experience in marketing experimentation, incrementality testing or causal inference.
- Hands on experience designing and analysing experiments.
- Must have experience working with Causal Impact / GeoLift / PyMC causal inference packages (or similar).
- Deep understanding of statistical inference models.
- Ability to connect analytics outcomes to marketing decisions.
- Strong communication, project management and stakeholder management skills.
- Outcome oriented mindset.
Salary Range: £75,000 - £100,000 (depending on experience and interview performance)
Restricted Stock Units (RSUs)
For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it’s like to work at Wise visit Wise.Jobs.
Lead Marketing Experimentation Analyst employer: Wise
Contact Detail:
Wise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Experimentation Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing experiments and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing experimentation. Be ready to discuss your thought process and how you approach problem-solving in real-world situations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Wise team and being part of our mission.
We think you need these skills to ace Lead Marketing Experimentation Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lead Marketing Experimentation Analyst role. Highlight your experience in marketing analytics and experimentation, and don’t forget to showcase your skills in SQL and Python. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing experimentation and how your background aligns with our mission at Wise. Keep it engaging and personal – we love to see your personality come through!
Showcase Your Analytical Skills: In your application, be sure to highlight specific examples of your analytical skills and any successful experiments you've designed or analysed. We’re looking for someone who can connect the dots between data and marketing decisions, so make that clear!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about what makes Wise a great place to work!
How to prepare for a job interview at Wise
✨Know Your Numbers
As a Lead Marketing Experimentation Analyst, you'll need to demonstrate your proficiency in statistics and data analysis. Brush up on key concepts like statistical inference models and causal impact testing. Be ready to discuss specific examples of how you've used these skills in past roles.
✨Showcase Your Experimentation Strategy
Prepare to talk about your approach to developing a marketing experimentation roadmap. Think about high-impact testing opportunities you've identified in the past and how you prioritised them. This will show your strategic thinking and ability to drive results.
✨Communicate Clearly
Strong communication skills are essential for this role. Practice explaining complex data insights in simple terms. You might be asked to present findings or recommendations, so being able to articulate your thoughts clearly will set you apart from other candidates.
✨Collaborate and Influence
This position requires collaboration with various teams. Be prepared to discuss how you've worked with marketing and finance teams in the past. Highlight any experiences where you influenced decisions based on your analysis, showcasing your ability to advocate for evidence-based decision-making.
