At a Glance
- Tasks: Transform complex marketing data into actionable insights and drive growth strategies.
- Company: Join Wise, a global tech company on a mission to simplify money management.
- Benefits: Competitive salary, flexible working, private medical insurance, and annual self-development budget.
- Other info: Inclusive culture with diverse teams and fun group activities.
- Why this job: Be at the forefront of marketing analytics and make a real impact on global growth.
- Qualifications: 4+ years in marketing analytics, strong SQL and Python skills required.
The predicted salary is between 75000 - 115000 £ per year.
This job is with Wise, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. We are looking for a technically-driven Lead Analyst to join our Regional Financials Marketing Analytics team. This high-impact role is centered around deepening our understanding of marketing growth drivers and scaling the explanation of these drivers across the business. You will focus on identifying strategic opportunities within our Marketing Financials process and bridging the gap between data and execution. By leveraging emerging technologies and AI, you will productionise the technical engine that translates complex performance data into clear, actionable narratives.
Your work will empower the wider marketing and regional teams to understand the why behind the numbers, transforming analytical understanding into impactful execution that scales our global growth and helps us improve our measurement within marketing analytics. You have the business acumen to know what makes a data product meaningful for marketing stakeholders and can effectively partner with them to act on your findings. You will ensure data quality remains solid across a broad horizontal scope, building a scalable, reflective view of past growth drivers while providing the technical foundation to fuel future strategy, ideation, and understanding across the wider analytics team and its context.
Your Mission
Your mission is to turn complex marketing data into a scalable, high-performance engine for insight generation and growth driver explanation. You will own the technical infrastructure that explains marketing performance, driving the development of automated tools (such as Streamlit apps, AI/agentic automation and reporting tools) that clearly articulate the drivers behind our growth. Rather than just reporting the financials, you will focus on the why to identify the highest-value opportunities within our Marketing Financials process. Ultimately working closely with the wider marketing, analytics, product and regional teams to bring those opportunities to execution and improvements.
Key Responsibilities
- Analytics Ownership
- Growth Driver Explanation: Build and maintain the infrastructure to explain marketing growth drivers, ensuring the wider business clearly understands the mechanics and the why behind our performance.
- Opportunity Identification & Execution: Proactively identify key opportunities within the Marketing Financials process and partner with the wider marketing and regional teams to bring these insights through to strategic execution.
- Automating Insights: Lead the further productionising of our Marketing Financials process, shifting the focus towards automating driver analysis and providing deep-dives that uncover the core reasons behind growth performance.
- Advanced Analytics Tools: Lead the development and deployment of advanced analytics consumption tools, including Lightdash reporting, Streamlit apps, and AI/agentic automation to provide clear, accessible explanations of growth drivers.
- Growth Frameworks: Unlock frameworks for new growth areas by deeply understanding the drivers across the marketing funnel, and collaborate with global and regional teams to translate these insights into actionable strategies.
- Impact-Driven Delivery: Balance technical rigor with speed to deliver meaningful data products that translate complex growth drivers into clear business impact.
Leadership & Partnering
- Successfully collaborate with stakeholders across Marketing and Regional teams, acting as the crucial bridge between identifying data-driven opportunities and executing them within the wider marketing context.
- Be a subject matter expert on technical infrastructure within the Marketing Analytics team, ensuring our systems are optimized for driver analysis and explanation rather than just standard reporting.
- Contribute to the overall analytics strategy, ensuring that tribe data and analytics are discoverable, leveraged, and heavily focused on actionable understanding.
Required Qualifications
- 4+ years of hands-on experience in a marketing analytics, data engineering, or insights role, ideally at the start of your technical lead journey.
- Strong proficiency in SQL and advanced Python is required.
- Experience with modern data stacks, including dbt, data warehousing (e.g., Snowflake), and visualization/semantic layers like Lightdash or Looker.
- Strong ability to understand the underlying mechanics of marketing to ensure technical products are meaningful and focused on explaining growth drivers.
- Proven ability to identify analytical opportunities within financial/marketing processes and collaborate with cross-functional stakeholders (Marketing, Regional teams) to translate insights into strategic execution.
- A focus on building systems and automated insights that drive measurable improvements in how the business understands and acts upon data.
Preferred Qualifications
- Experience building data products, such as Streamlit apps, custom internal tools, or AI-integrated workflows.
- Familiarity with AI-native development workflows and tooling (e.g., Cursor, Claude, or GitHub Copilot) to accelerate the build of data products and automated agents.
- Proven ability to automate context around data, creating technical systems that effectively communicate and explain the drivers of growth to a wide stakeholder set.
We know that some people are less likely to apply for a role unless they meet every single requirement. If you’re excited about this role but your experience doesn’t align perfectly with every point, we’d still love to hear from you.
Additional Information
- Base salary of £75,000 - £115,000
- RSU's in a growing and public company
- Work from (almost) anywhere in the world for up to 90 days a year
- Flexible working - you’re trusted to do the right thing and be responsible
- Private Medical Insurance + Life Insurance
- Discounted gym memberships and cycle to work scheme
- A paid 6-week sabbatical leave after four years
- 26 weeks maternity leave at full pay
- An annual self-development budget
- Annual Mission Days festival
- Pet friendly offices
- Lots of fun group activities like yoga, running and boardgame nights
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Lead Marketing Analyst - Growth Drivers employer: Wise
Wise is an exceptional employer that prioritises the well-being and professional growth of its employees. With a dynamic work culture that fosters innovation and collaboration, team members are encouraged to develop their skills while contributing to meaningful resilience strategies on a global scale. Located in a vibrant city, Wise offers competitive benefits and unique opportunities for career advancement, making it an ideal place for those seeking a rewarding and impactful career.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketing Analyst - Growth Drivers
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Marketing Analyst - Growth Drivers
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
