Lead Data Analyst - CRM Analytics

Wise is a global technology company, building the best way to move and manage the world’s money. We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics organisation, you will report to the Senior Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.

This is a high-impact role where you will collaborate closely with our CRM, Product, Data Science, and Growth teams. You will help define and execute the measurement framework for CRM initiatives, ensure data quality is top-notch, and provide analytical expertise to optimise customer engagement strategies.

Responsibilities

• Translate complex business questions into structured analytical frameworks, defining project milestones to ensure insights drive high-level strategic decisions.
• Lead the setting of KPIs for the channel, ensuring these metrics are actively used for team prioritisation, retrospectives, and opportunity sizing.
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Drive the ideation and execution of advanced testing methodologies (A/B testing, incrementality), helping mentor other analysts on experimental design best practices.
• Develop and maintain scalable dashboards and reporting tools, proactively optimising performance as data volume increases.
• Partner with Analytics Engineering and Product teams to set requirements for data infrastructure and ensure data integrity across the organisation.
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications

• Extensive, hands-on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• Strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modeling (dbt) and visualisation tools to create insightful and easy-to-digest dashboards and reports.
• Proficient with a programming language such as Python or R for data analysis.
• Strong understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross-functionally with marketing and product teams.

Preferred Qualifications

• Knowledge of marketing automation platforms and CRM tools.
• Familiarity with various customer segmentation techniques and personalisation frameworks at scale.

Benefits and Additional Information

• Paid annual holiday, sick days, parental leave and other leave opportunities.
• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave.

We believe teams are strongest when they are diverse, equitable and inclusive. We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.