At a Glance
- Tasks: Lead CRM analytics and scale lifecycle marketing through data analysis and strategic leadership.
- Company: Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team committed to innovation and career progression.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: 5+ years in marketing analytics with strong data skills and leadership experience.
The predicted salary is between 70000 - 90000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. As part of our team, you will be helping us create an entirely new network for the world's money. We are seeking an experienced marketing Senior Analytics Manager to lead our CRM analytics at Wise, supporting both Personal and Business customer segments.
As a senior member of the Marketing Analytics team, you will report to the Head of Marketing Analytics and be responsible for scaling our lifecycle marketing capabilities through rigorous data analysis and strategic leadership. This is a high-impact, cross-functional role that requires close collaboration with CRM, Product, Data Science, and Growth teams.
You will own the global measurement framework for CRM, ensure the integrity of our data, and provide the strategic guidance necessary to prioritise high-value initiatives. This position also includes direct management and mentorship of two CRM analysts, with the objective of building a centre of excellence for CRM analytics within the organisation.
- Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention.
- Design, implement, and own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
- Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision-making.
- Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and present strategic updates to Marketing leadership.
- Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.
Requirements:
- 5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity, with a proven ability to structure and solve ambiguous business problems.
- Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
- Comprehensive technical skillset spanning insight generation, data modelling (dbt), reporting, and statistical testing methodologies (e.g., A/B testing, incrementality).
- Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment.
- Experience with a programming language such as Python or R for data analysis.
- Strong understanding of personalisation techniques and promotion frameworks.
- Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives.
We're people building money without borders — without judgement or prejudice, too. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
