At a Glance
- Tasks: Lead paid search strategy and execution for a global business, driving measurable impact.
- Company: Wise, a mission-driven company empowering smarter financial decisions.
- Benefits: Inclusive culture, diverse team, and opportunities for career growth.
- Other info: Join a dynamic team that values diversity and innovation.
- Why this job: Shape the future of search marketing with cutting-edge technology and a customer-first approach.
- Qualifications: 5+ years in Paid Search, strategic mindset, and strong collaboration skills.
The predicted salary is between 60750 - 74250 £ per year.
At Wise, we're on a mission to empower users to make smarter, more transparent financial decisions. We operate as a collective of autonomous teams, trusting and empowering everyone to take ownership and execute on the things that drive the greatest impact for our users.
Search is changing quickly as generative AI, machine learning and in-app discovery reshape how people find products and services. We are looking for an experienced, strategic and hands-on Paid Search Senior Manager to own our channel strategy and execution across a complex, global business. You will turn our growth objectives into clear plans, KPIs and investment choices, then stay close to delivery to make sure the work creates measurable customer and business impact.
You will bring deep paid search expertise, sound judgement and a test-and-learn mindset. You will improve how we use platforms, automation and emerging technologies, and raise the quality of work across the team by sharing your knowledge and leading by example.
Responsibilities:
- Search Strategy & Execution: Own the end-to-end paid search strategy and execution for your remit. Translate business and customer objectives into a clear quarterly plan, channel KPIs, priorities and measurable outcomes, adapting as market conditions and evidence change.
- Make and explain investment and budget allocation recommendations within agreed business guardrails. Forecast the expected impact, monitor delivery against plan and make timely trade-offs to improve customer acquisition outcomes.
- Lead performance across large-scale Google Ads, Microsoft Ads and Apple Ads accounts. Set direction for campaign structure, targeting, bidding and optimisation across markets and languages, and assess opportunities in emerging search and discovery channels.
- Use automation, scripts, APIs and AI-enabled platform capabilities where they solve a clear customer or operational problem. Evaluate new approaches critically, measure their effect and share practices that improve efficiency or performance.
- Shape a disciplined experimentation approach across search ads, extensions and landing-page journeys. Use customer and performance insights to prioritise tests, interpret results and apply learnings to campaign decisions.
- Maintain and improve reporting and forecasting. Identify tactical and strategic opportunities, quantify their expected impact and translate them into practical delivery plans against acquisition targets.
Team Leadership & Collaboration:
- Collaboration & Team Empowerment: Act as a key strategic partner and subject matter expert within the team. You will focus on empowering your colleagues by sharing advanced learnings, fostering collaborative problem-solving, and helping to establish strong communication and best-practice processes that elevate the entire team.
- Cross-Functional Leadership: Lead high-impact, cross-channel initiatives and projects - working closely with SEO, Product, Analyst and Paid Marketing teams - to drive holistic user growth and enhance the overall customer journey.
Qualifications:
- Have at least 5+ years experience in Paid Search and are recognised for deep expertise in the channel. You can explain how your decisions affect customer outcomes and Wise’s wider business goals.
- Have owned complex, large-scale direct-response search activity and can set a strategy, turn it into an executable plan and remain close enough to the detail to improve delivery.
- Can set and use KPIs, forecasts and measurement to prioritise work, make investment trade-offs and explain performance clearly to different audiences.
- Are curious about generative AI and automation in search, and can distinguish useful applications from platform or technology hype through careful testing.
- Are customer-first and believe search marketing should help people find relevant information and make transparent financial decisions.
- Understand modern tracking, attribution and measurement, and can work with analysts and technical partners to assess the quality and limits of available evidence.
- Have advanced experience with bid management and automation, including implementing or adapting scripts, APIs or equivalent solutions where appropriate.
- Influence and challenge others constructively, adapt your communication to the audience and build productive relationships across functions and with external partners.
- Enjoy developing others, whether through line management or by mentoring colleagues and sharing practical knowledge across the team.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Paid Search Senior Manager in England employer: Wise
Wise is an exceptional employer that fosters a culture of inclusivity and innovation, making it an ideal place for a Lead ML / Data Scientist to thrive. With a hybrid working model, generous personal development budgets, and a commitment to employee growth, you will have the flexibility and resources to excel in your role while contributing to meaningful projects that redefine how money moves globally.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Senior Manager in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wise and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wise are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wise on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wise. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Senior Manager in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wise. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wise:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wise’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wise
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wise will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wise, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
