At a Glance
- Tasks: Drive SEO strategy and create high-performing content that boosts revenue.
- Company: Join Wise, a dynamic company with a startup vibe in the marketing team.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with exciting projects and career advancement potential.
- Why this job: Make a real impact by launching new content verticals and optimising for success.
- Qualifications: Strong SEO and content marketing background with analytical skills.
The predicted salary is between 50000 - 60000 € per year.
We are hiring for an SEO Commercial Content Manager to join our growing Owned Sites team at Wise. We’re looking for someone who sits at the intersection of SEO strategy, content development, and performance marketing. You’ll own the roadmap for new commercial verticals - identifying opportunities, launching content, and optimising for revenue.
This role sits at the intersection of SEO strategy, content development, and performance marketing. The Owned Sites team acts like a startup within Wise. We are part of the marketing team, focused on acquiring new customers and driving revenue through a portfolio of specialised websites.
As the SEO Commercial Content Manager, you will be directly responsible for identifying and scaling new content opportunities that drive direct financial results. You will use data and keyword research to launch entire new content verticals, ensuring every piece of content is a high-performing revenue driver. A great example of this is Expatica.com, where your role involves proactively identifying new, high-value user needs (e.g., global e-sims) and driving the creation of new content verticals across locales. You will manage this process from keyword research to publishing conversion-optimised articles, ultimately using SEO and content strategy to capture new audiences and maximise measurable revenue from commercial partnerships.
Your Mission
- Size up and build new verticals: Identify, scope, and launch entirely new commercial content verticals that have not yet been explored. This includes end-to-end ownership of new content initiatives from comprehensive keyword research to final publication.
- Content performance and optimisation: Proactively monitor existing commercial content to prevent content decay. Continuously optimise articles for better search visibility, conversion rates, and revenue generation.
- Affiliate management & maintenance: Own the optimisation of all in-content commercial elements. This includes updating partner listings, replacing affiliate links, and ensuring the accuracy and optimal placement of all our partners.
- Performance analysis: Maintain a strong, granular understanding of affiliate marketing and performance marketing metrics such as EPV (Earnings Per Visitor), EPC (Earnings Per Click), and overall revenue. Use this data to inform content strategy and optimisation decisions.
- Cross-functional Strategy: Work closely with the Affiliate & Partnership Manager to determine which emerging commercial verticals and partnerships offer the highest potential for content expansion and revenue growth. You will also engage regularly with other channels across the marketing mix.
- Briefing and quality control: Write clear, detailed content briefs for freelancers or internal writers and oversee the editorial process to ensure published content meets high SEO and commercial standards.
- AI Workflows: Design and deploy AI‑assisted workflows to dramatically accelerate the content lifecycle.
Qualifications
- You have a strong background in SEO and content marketing with vast experience focused on commercial or affiliate content.
- You possess a proven ability to size up market opportunities using keyword research and competitive analysis to launch new content areas successfully.
- You are highly analytical and comfortable diving into performance marketing data, understanding how metrics like EPV and EPC translate into content effectiveness.
- You have hands‑on experience in affiliate link management and content monetisation, including using affiliate tracking platforms.
- You are a proactive self‑starter who can independently manage complex projects from ideation through to optimisation.
- You have excellent written and verbal communication skills, necessary for briefing writers and collaborating with commercial partners.
- Experience with advanced SEO tools (e.g., Ahrefs, SEMrush, GSC) and analytics platforms is essential.
Locations
SEO Commercial Content Manager in Derry, Londonderry employer: Wise
At Wise, we pride ourselves on fostering a dynamic and innovative work environment that empowers our employees to thrive. As an SEO Commercial Content Manager in our rapidly growing Owned Sites team, you'll enjoy the benefits of a startup culture within a well-established company, with ample opportunities for professional growth and development. Our commitment to collaboration and performance-driven results ensures that you will be at the forefront of exciting projects that directly impact our revenue and customer acquisition strategies.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Commercial Content Manager in Derry, Londonderry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best SEO and content marketing projects. Use data to showcase your impact, and don’t forget to include any successful affiliate campaigns you've managed.
✨Tip Number 3
Prepare for interviews by researching the company’s current content strategy and performance metrics. Bring ideas to the table on how you can help them optimise their content for better revenue generation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Wise.
We think you need these skills to ace SEO Commercial Content Manager in Derry, Londonderry
Some tips for your application 🫡
Show Off Your SEO Skills:Make sure to highlight your experience with SEO and content marketing in your application. We want to see how you've used keyword research and performance metrics to drive results in your previous roles.
Be Data-Driven:Since this role is all about performance, don’t shy away from sharing specific examples of how you've used data to inform your content strategy. We love numbers, so show us how you’ve optimised for revenue!
Tailor Your Content Briefs:When writing your application, think about how you would create a content brief. Be clear and detailed about your experiences and how they relate to the job description. This will give us a taste of your briefing skills!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Wise
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've used in the past, especially around keyword research and content optimisation. This role is all about driving revenue through SEO, so showcasing your analytical skills and understanding of metrics like EPV and EPC will definitely impress.
✨Showcase Your Content Creation Skills
Prepare examples of content you've developed that have driven results. Whether it's a blog post or a full content vertical, be ready to explain your process from ideation to publication. Highlight how you’ve used data to inform your content strategy and how it has led to measurable success.
✨Familiarise Yourself with Performance Marketing
Since this role sits at the intersection of SEO and performance marketing, it’s crucial to understand how these two areas work together. Brush up on your knowledge of affiliate marketing and be prepared to discuss how you’ve optimised content for revenue generation in previous roles.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about Wise's Owned Sites team and their current content strategies. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values. Plus, it gives you a chance to demonstrate your strategic thinking.
