At a Glance
- Tasks: Craft engaging copy for CRM campaigns that inspire and inform customers.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Dynamic team environment focused on diversity and inclusion.
- Why this job: Make a real impact with your words, reaching millions of customers worldwide.
- Qualifications: Creative writer with experience in CRM copy and a knack for clear communication.
The predicted salary is between 45000 - 65000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. Millions of people will read your words. We’re looking for a CRM copywriter for a 14 month fixed-term contract (maternity cover) to join our CRM team in London. You’ll be someone who puts our customers at the heart of everything they do — who is passionate about choosing the right combination of words to say, at the right time, through the right channel. Wise has over 16 million customers — and you’ll speak to giant swaths of them through our emails, push notifications and in-product messages.
Money can be complicated — especially the world of global transfers — and our customers trust us with theirs. With your jargon-free words, you’ll make the complicated sound simple, giving them the comfort and confidence they need to make the best decisions. Your words will need to educate and empower, with an injection of Wise personality.
You’ll work with our cross-functional teams to deliver key messages about our brand, products and pricing.
What you’ll be doing:
- You’ll write the copy for CRM campaigns that inform and inspire customers throughout their journey with Wise.
- Your responsibilities will include:
- Write clear and concise copy that gives customers everything they need to know when they transact with Wise.
- Compose the messages that help guide customers along their Wise journey with ease.
- Produce time-sensitive service communications.
- Craft the words for marketing campaigns to educate customers on how to use features of the product, and transactional campaigns that update and inform.
- Help brainstorm ideas and angles for all of the above.
- Support CRM in their mission to deliver relevant, personalised and timely communications across Wise channels and customer touch-points.
Qualifications
We’re looking for a creative, talented CRM writer who can explain — at times — complex concepts to people in clear, concise ways. Does that sound like you? Do apply. Regardless of whether you have our ‘ideal’ qualifications and experience, which include:
- Experience writing copy for CRM channels for a medium-to-large-sized business, preferably in a regulated industry.
- A pragmatic approach to writing with a good understanding of design and UX.
- Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action.
- Clear writing samples that illustrate your craft for making sense of complex product terminology through friendly and clear copy.
- Versatility — you’ll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice.
- You’ve worked with designers, product marketers and managers before.
- You have the resilience to handle requests from multiple teams.
- Collaboration — an appetite to work closely with many different parts of the Wise organisation as well as building strong partnerships with other creative disciplines.
- Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.
- The ability to deliver to tight deadlines under pressure.
Additional Information
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
CRM Copywriter - 14 month FTC employer: Wise
Wise is an exceptional employer that prioritises a diverse and inclusive work culture, empowering employees to contribute meaningfully to our mission of simplifying global money transfers. Located in London, the CRM Copywriter role offers a unique opportunity to engage with millions of customers through impactful communication, while benefiting from professional growth opportunities and a collaborative environment that values creativity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Copywriter - 14 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Wise. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your personality! When you get the chance to interview, let your unique voice shine through. Wise values creativity, so don’t be afraid to share your ideas and how you’d approach writing for their customers.
✨Tip Number 3
Prepare for the unexpected! Be ready to tackle on-the-spot writing tasks or brainstorm sessions during interviews. They want to see how you think on your feet, so practice crafting clear, concise messages quickly.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Wise team and making a difference.
We think you need these skills to ace CRM Copywriter - 14 month FTC
Some tips for your application 🫡
Show Your Personality:When you're writing your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to inject a bit of personality into your words. Remember, we’re all about making complex things simple and relatable.
Tailor Your Experience:Make sure to highlight your relevant experience in CRM copywriting. We love seeing how you've tackled similar challenges before, so share specific examples that showcase your skills in crafting clear and concise messages for customers.
Keep It Clear and Concise:Just like in the role, clarity is key in your application. Avoid jargon and keep your sentences straightforward. We want to see that you can communicate effectively, just as you would in your day-to-day work with us.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Wise!
How to prepare for a job interview at Wise
✨Know Your Audience
Before the interview, take some time to understand Wise's customer base and their needs. Familiarise yourself with the types of communications they receive and how your writing can make complex financial concepts more accessible. This will help you demonstrate your ability to connect with customers through your copy.
✨Showcase Your Portfolio
Bring along a selection of your best writing samples that highlight your versatility and ability to simplify complex ideas. Make sure to include examples of CRM copy, service notifications, and marketing campaigns. This will give the interviewers a clear picture of your skills and style.
✨Prepare for Collaboration Questions
Since the role involves working closely with cross-functional teams, be ready to discuss your past experiences collaborating with designers and product marketers. Think of specific examples where you successfully navigated differing opinions or tight deadlines, showcasing your teamwork and communication skills.
✨Practice Clear Communication
During the interview, focus on articulating your thought process clearly and concisely. Practice explaining your writing decisions and the rationale behind them. This will not only demonstrate your writing prowess but also your ability to convey complex ideas simply, which is crucial for the CRM Copywriter role.
